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Marketing

Get More Clients By Building Strategic Alliances – Work Stronger Together!

By Michael Krisa, Executive Editor - September 26, 2018September 25, 2018

Get More Business by Forging a Strategic Alliance

In last week’s AIC episode I did a critique of a video that was submitted by one of our members. If you didn’t see it here’s the link: https://agentinnercircle.com/today-i-critique-an-agents-video/ It was an interview that Lily Ruggy of Keller Williams did introducing the owner of a new coffee shop in her town. Partner with Businesses You Know By itself this is a great way to generate …

10 Ways To Generate Quality Leads Using Just One Tool!

By Michael Krisa, Executive Editor - August 22, 2018August 21, 2018

10 Ways To Generate Quality Leads Using One Newsletter Tool

So before we get started, let’s begin by addressing all the elephants in the room: Print is dead Newsletters don’t work Elvis and Sasquatch have been sighted playing coffee houses across the mid-west Now I can tell you with complete certainty that 1 & 2 are ABSOLUTELY false. As for 3 … well, being a banjo player I’ve seen a lot of weird stuff, so …

8 Ways To Stop Losing Clients To Other Agents

By Floyd Wickman, - July 18, 2018July 17, 2018

Stop Losing Your Real Estate Clients to Other Agents

Floyd Wickman is a well-known coach and career development pro in the real estate industry- he’s shared this article with us to help you to retain your real estate clients and build better relationships. *** Be Sure You Join Us for our LIVE Facebook event with Floyd Wickman on July 19th, at 1pm EST- click this link to go to the event on our Facebook …

REALTORS- Are You Living With Your Head In The Clouds Or In The Dirt?

By Neil Mathweg, - June 27, 2018June 26, 2018

REALTORS- Are Your Heads in the Clouds- Or are you Down in the Dirt? (Building Relationships)

To be honest, I see a lot of real estate agents who spend most of their time in the clouds, and not enough time in the dirt. I encourage you to get dirty and build real relationships, not just connections. I get it, the clouds are comfy, creative, and it can be a lot of fun. Honestly, I love hanging in the clouds. But, I …

Learn to Sell Value and Never Cut Your Price!

By Terri Murphy, - June 20, 2018June 19, 2018

Learn to Sell on Value and Don't Cut Your Price

Just when you think you’ve laid out the best marketing plan to get a property sold- and everyone is just about ready to sign on the dotted line, that dreaded request comes from that seller. “We’ll give you the listing, but we want you to reduce your commission.” Why is it that everyone wants to cut your paycheck? The question might never come up if …

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves

By Don Hutson, - April 11, 2018April 10, 2018

How Realtors Can Stand Out From the Crowd

My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?” Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble. The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …

The Simple 3-Part Formula To Repeat and Referral Business

By Michael Krisa, Executive Editor - March 7, 2018March 6, 2018

3 Part System for Referral and Repeat Business for Realtors

Let me ask you something … when was the last time you went to McDonald’s? Notice I didn’t ask you “if” you have ever been, I asked you “When” was the the last time you went? In fact I would be willing to bet that you’ve been to many different McDonald’s locations, in and around your city/town, inside your state or province, perhaps even outside …

4 Things You Must Do to Convert Online Leads

By Michael Krisa, Executive Editor - February 21, 2018February 20, 2018

Has this ever happened to you? You’re having dinner with your family, or perhaps taking in a movie, when suddenly your phone lights up and does the happy-dance in your pocket. You sneak a peek at your screen and discover that you have just received a lead notification. “Great!” you say as your face lights up almost as much as your screen. “I’ll get to …

Making Money with your Newsletter

By Neil Mathweg, - January 10, 2018January 9, 2018

Make Money With Your Newsletter

We’ve talked about major mistakes agents are making with their newsletters (and how to fix them) recently here on Agent Inner Circle, and we’ve also talked about how to get a stellar testimonial to use in your business. Well, we’re following our own advice – and would like to welcome REALTOR, Broker, and Coach/Trainer Neil Mathweg as our guest author today. He’s a longtime user and …

How To Get The Perfect Testimonial With 4 Easy Questions

By Michael Krisa, Executive Editor - December 6, 2017December 5, 2017

4 Easy Questions to Get a Perfect Testimonial

In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals. For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people …