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Real Estate Advertising

Big Changes to Facebook Ads for Real Estate Agents: What You Need to Know
By Anthony Mann, Contributor - Posted on
Big Changes to Facebook Ads Real Estate
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Massive Changes to Real Estate Advertising Have you kept up with the massive changes with Facebook ads that apply across the board for real estate? And how have they begun to affect your online marketing? If you’ve been living under a rock, or just don’t keep up with the near-daily changes on Facebook, then you may not have heard about the new special category that …
Expectation Vs Reality
By Anthony Mann, Contributor - Posted on
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“Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like real estate. Let’s be perfectly honest …
Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
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My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
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In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging. Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather …
6 Tips to Get The Most from Your Next Open House
By Anthony Mann, Contributor - Posted on
6 Tips to Get The Most from Your Open House
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Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
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Building Your Brand With Community Engagement Your business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community? There are 2 types of involvement with …
3 Rules To Make Listings Stand Out And Get Them Sold Faster
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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Buyers today don’t see any difference between your listing and the dozens of other homes for sale even in one neighborhood. Fortunately, there are 3 rules borrowed from the advertising world that can make your listings stand out and get them sold quickly.  These rules are about branding — not the company logo but what the company stands for. Branding is really about communicating to …