Real Estate Advertising

In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
View Post →
In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging.Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than …
6 Tips to Get The Most from Your Next Open House
By Anthony Mann, Contributor - Posted on
6 Tips to Get The Most from Your Open House
View Post →
Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
View Post →
Building Your Brand With Community EngagementYour business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community?There are 2 types of involvement with community that …
3 Rules To Make Listings Stand Out And Get Them Sold Faster
By Stan Barron, REALTOR® and Contributing Editor - Posted on
View Post →
Buyers today don’t see any difference between your listing and the dozens of other homes for sale even in one neighborhood. Fortunately, there are 3 rules borrowed from the advertising world that can make your listings stand out and get them sold quickly.  These rules are about branding — not the company logo but what the company stands for. Branding is really about communicating to …
How To Know If You’re Wasting Money On Advertising
By Craig Forte, Founder - Posted on
View Post →
In this installment, you’ll discover a simple, step-by-step way to maximize the effectiveness (and profit) of every marketing dollar you spend… How to Track and Measure Your Way to Success I could write a complete book on the importance and ways to track and measure your marketing (and other areas of your business), but here’s a quick primer you can quickly use in your business… …
5 Simple Strategies For Getting Your Videos Watched and Shared
By Michael Krisa, Executive Editor - Posted on
View Post →
Video is the hottest thing on the web and unless you’ve been living under a rock, chances are you have already experimented with posting a video to YouTube, Facebook or via Twitter.The challenge is not getting your videos on line … it’s actually to get people to play them and more importantly, share them! Here is a simple, 5-Step, time-tested formula that I share with …
Use Apple’s Strategy To Sell More Homes In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
View Post →
If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article.  It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time. But first, some background on the company… Apple is on a long winning streak that …
The Most Dramatic Example Of How To Sell Listings Fast
By Stan Barron, REALTOR® and Contributing Editor - Posted on
View Post →
By Stan Barron, REALTOR® and Contributing Editor Hundreds of times now I have taken on a listing that did not sell. I would change nothing but the marketing message, and the home would sell almost instantly. It just happened again, but I have never had one quite this dramatic, nor have I ever had one case teach so many essential marketing lessons. If someone made …
How can LEGOS help you sell more homes?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
View Post →
In this article I’ll give you an example of how you can focus your listing descriptions and sell more homes. But before I begin, let’s take a quick look at how the LEGO company was saved by a small change to their advertising… LEGO is not an American company.  It is an old company that has been around since the 1930’s. The company started in …
What Can Mercedes & Ferrari Teach You About Selling Homes?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
View Post →
I’d like to tell you about one of the most interesting real estate transactions I have been involved with in a while. I listed a home that was smaller and priced higher than others in the area, at least on a “price-per-foot” basis. Everyone, and in particular real estate agents, is very nervous about a house that ends up being priced above the neighborhood average. …