Real Estate Advertising

Expectation Vs Reality
By Anthony Mann, Contributor - Posted on
View Post →
“Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like real estate. Let’s be perfectly honest …
Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
View Post →
My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
View Post →
In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging. Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather …
6 Tips to Get The Most from Your Next Open House
By Anthony Mann, Contributor - Posted on
6 Tips to Get The Most from Your Open House
View Post →
Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
View Post →
Building Your Brand With Community Engagement Your business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community? There are 2 types of involvement with …
3 Rules To Make Listings Stand Out And Get Them Sold Faster
By Stan Barron, REALTOR® and Contributing Editor - Posted on
View Post →
Buyers today don’t see any difference between your listing and the dozens of other homes for sale even in one neighborhood. Fortunately, there are 3 rules borrowed from the advertising world that can make your listings stand out and get them sold quickly.  These rules are about branding — not the company logo but what the company stands for. Branding is really about communicating to …
How To Know If You’re Wasting Money On Advertising
By Craig Forte, Founder - Posted on
View Post →
In this installment, you’ll discover a simple, step-by-step way to maximize the effectiveness (and profit) of every marketing dollar you spend… How to Track and Measure Your Way to Success I could write a complete book on the importance and ways to track and measure your marketing (and other areas of your business), but here’s a quick primer you can quickly use in your business… …
5 Simple Strategies For Getting Your Videos Watched and Shared
By Michael Krisa, Executive Editor - Posted on
View Post →
Video is the hottest thing on the web and unless you’ve been living under a rock, chances are you have already experimented with posting a video to YouTube, Facebook or via Twitter. The challenge is not getting your videos on line … it’s actually to get people to play them and more importantly, share them! Here is a simple, 5-Step, time-tested formula that I share …