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relationship marketing

AFTER Transaction Follow-Up (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
After Transaction Follow Up for Realtors
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After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact). I once bought a house with the help of a very nice Realtor, who was communicative during the process and generally …
What Do I Post? Creating Great Social and Online Content
By Alanna Mejia, Content Director - Posted on
Creating Great Online Content for Realtors
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If you’re a Realtor who has taken advantage of any of the free ways online to promote yourself and your business: Facebook, Youtube, a blog, Twitter, even Instagram – awesome job! So what’s your online content strategy? Coming up with ideas about what to share and write online can seem easy at first, but it’s harder than it seems and sometimes you just don’t feel …
Negotiations from the Heart…How to Positively Influence Your Transactions
By Michael Krisa, Executive Editor - Posted on
Art of Negotiation for Realtors- Positively Influence Transactions Article from Agent Inner Circle
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NEGOTIATION… About What and with Whom? After all the courses and the books about this topic, the most complete working definition of ‘negotiation” is simply to have a discussion between two or more parties aimed at reaching an agreement. But wait a minute … doesn’t that sound a lot like salesmanship? Which is often defined as the level of skill you have in convincing people to …
Endless Clients System #4 – After Sale Contact
By Craig Forte, Founder - Posted on
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Do you give closing gifts to your clients following a successful transaction? Most agents do. After all, the close of a successful transaction is the prime time to express your appreciation to your client. But it’s also a time when such a gift is almost expected by your client.  And when it’s expected, it doesn’t have near the impact as it would when unexpected (such …
How To BUILD Your Power List In Size & Quality with the BIG LIST™
By Craig Forte, Founder - Posted on
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I’ve talked about THE single most valuable asset in your business before. Not your cell phone… or your car… or your office… it’s your database — or what I call your “Power List” of past clients, friends, family, acquaintances, hot leads, etc., who have the ability to bring you new clients, referrals and repeat business. Now that we have that foundation, agents often ask me… …
How To Create Real Estate Clients For Life
By Craig Forte, Founder - Posted on
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Learn how knowing the “lifetime value” of your clients can boost your income, how to recognize special events in your house list and how to tap the value of your top 20% “Power Player” clients. 1.  How Knowing The “Lifetime Value” of Your Clients Can Double Your Production. Most agents are so “single-transaction oriented” the lifetime value of their clients is whatever the original commission …