Marketing

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
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My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
The Simple 3-Part Formula To Repeat and Referral Business
By Michael Krisa, Executive Editor - Posted on
3 Part System for Referral and Repeat Business for Realtors
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Let me ask you something … when was the last time you went to McDonald’s?Notice I didn’t ask you “if” you have ever been, I asked you “When” was the the last time you went?In fact I would be willing to bet that you’ve been to many different McDonald’s locations, in and around your city/town, inside your state or province, perhaps even outside of the …
4 Things You Must Do to Convert Online Leads
By Michael Krisa, Executive Editor - Posted on
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Has this ever happened to you?You’re having dinner with your family, or perhaps taking in a movie, when suddenly your phone lights up and does the happy-dance in your pocket.You sneak a peek at your screen and discover that you have just received a lead notification.“Great!” you say as your face lights up almost as much as your screen. “I’ll get to this after dinner …
Making Money with your Newsletter
By Neil Mathweg, - Posted on
Make Money With Your Newsletter
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We’ve talked about major mistakes agents are making with their newsletters (and how to fix them) recently here on Agent Inner Circle, and we’ve also talked about how to get a stellar testimonial to use in your business. Well, we’re following our own advice – and would like to welcome REALTOR, Broker, and Coach/Trainer Neil Mathweg as our guest author today. He’s a longtime user and …
How To Get The Perfect Testimonial With 4 Easy Questions
By Michael Krisa, Executive Editor - Posted on
4 Easy Questions to Get a Perfect Testimonial
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In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals.For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people to …
Is Your Business Card Costing You Business?
By Michael Krisa, Executive Editor - Posted on
Is Your Business Card Costing You Real Estate Business ?
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Your business card is one of the most basic marketing tools you have – but certain mistakes can make it ineffective, costing you business as soon as you hand your card to a prospect.Check out this week’s video below, for 6 tips on how to make sure your business card is working FOR you instead of AGAINST you.  6 Important Elements for Your Business CardYou never …
5 Powerful Ways to Use Energy to Connect with Your Sphere & Win More Listings
By Ameeta Jain, - Posted on
How To Use Energy Information To Get More Clients
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The real estate business is extraordinarily competitive. The bulk of a real estate agent’s business comes from referrals, yet 90% of homebuyers never use the same REALTOR® twice.  It’s critical that you stand out from the pack to win the listing.If you want to grow your reputation as a REALTOR® of choice in your community, you need to put yourself out there and build a …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists.We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a certain …
LEADS, LEADS, LEADS – What do the numbers mean? (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
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LEADS, LEADS, LEADSIf you’re a real estate agent, you probably think about leads – a lot. The industry talks about them a lot, too, and it’s probably even a source of stress for you. Am I generating enough leads? What do I do to follow-up with leads? Where do I even START?It doesn’t have to be stressful, when you really understand the numbers game and …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
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In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging.Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than …