Realtor Marketing

These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something.Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words.In fact, these 4 little words are secretly costing you business …
Open Houses Are a Waste of Time- Real Estate Myths Debunked (Myth #2 of 3 )
By Alex Camelio, CEO - Posted on
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I’m sure a lot of us have heard this floating around out there… Open Houses are waste of time! They’re a pain to setup. They don’t generate business. AND they’re totally full of neighbors and looky-loos who are never going to buy… but guess what… that couldn’t be further from the truth. It’s another myth we’d like to disprove for you this week.If you can …
Is Your Business Card Costing You Business?
By Michael Krisa, Executive Editor - Posted on
Is Your Business Card Costing You Real Estate Business ?
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Your business card is one of the most basic marketing tools you have – but certain mistakes can make it ineffective, costing you business as soon as you hand your card to a prospect.Check out this week’s video below, for 6 tips on how to make sure your business card is working FOR you instead of AGAINST you.  6 Important Elements for Your Business CardYou never …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought:win/losewin/win negotiation.Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible mathematically for every …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
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Building Your Brand With Community EngagementYour business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community?There are 2 types of involvement with community that …
Discover The “Silent Truth” Behind Getting Your Videos Watched!
By Michael Krisa, Executive Editor - Posted on
Add text to your videos
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If 85% of Videos Are Initially Viewed in Silent Mode – How Do You Get Your Videos Played?Around 85% of all videos are initially viewed in silent mode – no doubt because people are watching at work and don’t want to draw attention to the fact that they are watching videos instead of working! That said, savvy marketeers and advertisers have struggled with different ways to capture …
Why Video Is a Must In Your Real Estate Practice (plus tips!)
By Michael Krisa, Executive Editor - Posted on
Why Video is a Must Have Tool
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Video is the answer to self promotion.  I record videos using my iPhone – almost all smartphones now have high-quality cameras that will be sufficient and guess what- you already have your camera with you! Then, you can upload them for free to YouTube to:highlight local businesses and events,provide testimonials,inform and educate, andget a higher searching engine ranking, andget more exposure for you and your practice, spending …
Endless Clients System #7 – Top 20% Power Players
By Michael Krisa, Executive Editor - Posted on
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  Today I want to share a little “marketing secret” with you.It’s something very, very few agents understand. And knowing it can deliver you more clients in a month than you now get in 6-months… or even a year… while spending less time, less energy and less money in your business. Here’s the “secret” in a nutshell: Do you remember the “Real Estate Success Pyramid™”? I’ve …
Endless Clients System #4 – After Sale Contact
By Craig Forte, Founder - Posted on
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Do you give closing gifts to your clients following a successful transaction?Most agents do. After all, the close of a successful transaction is the prime time to express your appreciation to your client. But it’s also a time when such a gift is almost expected by your client.  And when it’s expected, it doesn’t have near the impact as it would when unexpected (such as …