Real Estate Marketing

7 Things To Say When You Don’t Know What To Say: Calling Your Sphere
By Neil Mathweg, - Posted on
Call Your Sphere of Influence - What to Say When You Have Nothing to Say
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Our  contributor Neil Mathweg, trainer, coach and REALTOR- has some helpful tips this week about what to say when you call your sphere of influence, to help you grow that relationship and have something to talk about. And Executive Editor Michael Krisa has additional tips in the video below, so make sure to watch that too.You hear all the time; “stay in touch with your …
Facebook Video HACKS – Tips and Tricks for Realtors
By Michael Krisa, Executive Editor - Posted on
Facebook Video Hacks for Realtors
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Once upon a time video was costly, complicated and something only professionals would attempt … but that has all changed with the advent of the smartphone and mobile devices.In fact, news agencies around the world now depend on citizen-journalists to provide them the footage they need to create the news.So what does this have to do with you?Simple … as a REALTOR you have the …
4 Things You Must Do to Convert Online Leads
By Michael Krisa, Executive Editor - Posted on
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Has this ever happened to you?You’re having dinner with your family, or perhaps taking in a movie, when suddenly your phone lights up and does the happy-dance in your pocket.You sneak a peek at your screen and discover that you have just received a lead notification.“Great!” you say as your face lights up almost as much as your screen. “I’ll get to this after dinner …
These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something.Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words.In fact, these 4 little words are secretly costing you business …
So You Think Print Is Dead? (Real Estate Myths Debunked -Myth #3 of 3)
By Michael Krisa, Executive Editor - Posted on
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Shocking Truths That Will Change Your Mind!It’s no wonder that you may think that print is dead – since newspapers globally have suffered from declining readership, advertisers migrated en masse to social media and generation X and Y love being digitally connected vs. reading print.As a result, since 2001 in the USA, newspapers have laid off over a fifth of their journalists. Because of limited …
Make Money With Postcards Instead of Being Ignored
By Michael Krisa, Executive Editor - Posted on
Farming Post Cards for Realtors
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How often do you farm your targeted areas? I’ll bet dollars to donuts you’re not doing it enough. And because your farming prospects don’t know you well enough, and haven’t heard from you recently, chances are they’re listing their home with someone they know or get referred to by their neighbor.Using farming post cards is a great “on the cheap” way to infiltrate markets, and …
Cut Your Costs and Make More Money Marketing to A Niche
By Michael Krisa, Executive Editor - Posted on
Cut your costs and make more money with niche marketing for realtors
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One of the biggest mistakes a new REALTOR can make, in fact even seasoned veterans make this same mistake, is that they try to be all things to all people with their marketing.It’s literally like standing on a street corner yelling to the uninterested passing crowd that “I sell houses … please list or buy through me!”They could care less, in fact I would wager …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
LEADS, LEADS, LEADS – What do the numbers mean? (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
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LEADS, LEADS, LEADSIf you’re a real estate agent, you probably think about leads – a lot. The industry talks about them a lot, too, and it’s probably even a source of stress for you. Am I generating enough leads? What do I do to follow-up with leads? Where do I even START?It doesn’t have to be stressful, when you really understand the numbers game and …
NAR Tech Edge – Pembroke, MA
By Alex Camelio, CEO - Posted on
NAR Tech Edge Pembroke
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I’ve been to countless NAR events over the years (really though, I lost count) and they’re always fantastic. Yesterday’s NAR Tech Edge in Pembroke, MA exceeded every expectation. The day was packed with valuable information, so I’ve outlined a few of my takeaways below in hopes that they’ll help you too! As promised, a PDF of my slides is available below as well.  NAR Tech Edge Takeaways:Life …