Current Articles - Agent Inner Circle

Current Articles - Agent Inner Circle

5 Ways to Thrive in a Low Inventory Market

By Alicia Amundson, Marketing Director - February 12, 2020February 12, 2020

Winning in any market

As a real estate agent you face many challenges, one of the biggest being that you have no control over the market you’re in. It shouldn’t be surprising to any agent that the industry experiences seasonality, but also ebbs and flows based on the economy, lending practices, housing affordability and new market entrants. These things invariably affect housing inventory, which means that no matter what, …

Overcome Buyer & Seller Frustrations with this ONE Simple Plan

By Alex Camelio, CEO - February 5, 2020February 13, 2020

If you don’t have a plan for guiding your client’s expectations, you’re ultimately choosing to forego their satisfaction.

How To Write Great Property Descriptions

By Alex Camelio, CEO - January 29, 2020January 29, 2020

How to Write Great Property Descriptions

It’s a well-known fact in real estate, that sharp photos and well-written property descriptions help listings sell faster, and for above asking more times than not. In some cases, property descriptions alone can affect whether a house is selling. One Agent Inner Circle member shared a story about taking over a listing that hadn’t sold for 2 YEARS – but he had it under contract …

Anthony Lamacchia’s Crush it in Real Estate Event: My Takeaways

By Alex Camelio, CEO - January 24, 2020January 25, 2020

Last week, I had the opportunity to attend Anthony Lamacchia’s “Crush It In Real Estate” event and want to bring you my three big takeaways. This event included an afternoon filled with outstanding information from Anthony and various panels of successful agents. There were numerous takeaways from the event but I wanted to bring you the three that really spoke to me. The helpful hints …

4 Tips from 40K Leads: How to Improve Your Website

By Chris Laberge, Media Manager/Buyer - January 15, 2020January 15, 2020

4 Tips from 40K Leads: How to Improve Your Website

The content on your site is as important as the ad copy that brought them there in the first place. A poorly crafted landing page or a confusing lead form causes your audience to leave without submitting their information. Once they leave, they are likely gone forever. So, don’t let that happen to you! To ensure your lead forms are optimized for prospect capture, make sure you’re doing these 4 things.

This Google Trick Saves Me 60 Hours a Year

By Alex Camelio, CEO - January 8, 2020January 8, 2020

Google Tricks That Save Me 60 Hours a Year

On Monday I stumped the Google for Work support team and it got me thinking… I save roughly 60 hours a year by using one simple trick with Google’s services and I want to share that with you. I was fortunate enough to be one of GMail’s beta testers 16 years ago and I’ve used Google services for almost everything since. From personal email and …

3 Strategies to Setup the Ads That Work Everywhere

By Alex Camelio, CEO - December 17, 2019December 17, 2019

Last month we brought you the 3 Facebook Ads That Work Everywhere. We had a bunch of interest and a number of questions about what strategies we use along with these ads to get the most out of them. In a lot of cases, your audience, budget, time frame, and even the technical “type” of ad you run can have a huge impact on how …

Your 12-Month Marketing Plan for 2020

By Alex Camelio, CEO - December 11, 2019December 10, 2019

2020 Marketing Plan for Realtors

Wondering how you can stay on track with your marketing for next year? Here’s a very simple way to create a marketing plan of action that can keep you motivated for 2020. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. You can create a more detailed marketing plan if you like, but this will …

4 Simple Steps Before Your Yearly Planning Session

By Alex Camelio, CEO - December 4, 2019December 4, 2019

Planning

Around this time every year, I start seeing articles and posts going out about “Planning for 2020” and all the worksheets you can use to get yourself set up for the next year. Whether it’s the one Agent Inner Circle puts out every year to help track your marketing (watch for it next week!) or something you use for other tasks, you absolutely need to …

The 3 Facebook Ads that Work Everywhere

By Alex Camelio, CEO - November 27, 2019November 27, 2019

Facebook Ads That Work Everywhere

I co-authored this article with my friend Chris Laberge- Media Manager with SavvyCard. We’ve got some great examples for you, AND a free ad you can use in your own Facebook Ads Manager! It’s a fact that most of the people you know are on Facebook… Around seven-in-ten U.S. adults (69%) use Facebook, according to a survey conducted in early 2019 by Pew Research. That …