Current Articles - Agent Inner Circle

Cut Your Costs and Make More Money Marketing to A Niche
By Michael Krisa, Executive Editor - Posted on
Cut your costs and make more money with niche marketing for realtors
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One of the biggest mistakes a new REALTOR can make, in fact even seasoned veterans make this same mistake, is that they try to be all things to all people with their marketing.It’s literally like standing on a street corner yelling to the uninterested passing crowd that “I sell houses … please list or buy through me!”They could care less, in fact I would wager …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
Overcoming Your Addiction to Rejection-‘No’ Doesn’t Mean Failure
By Cliff Baird, - Posted on
Rejection is something all real estate agents will face- how do you deal?
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Getting your life in perspectiveThe metamorphosis of the real estate industry has evolved in such a way that it is now gridlocked with training courses and systems. For every problem, a new “course” or a new “system/app” has been developed.Seminars, blogs, websites and a plethora of social media materials have spawned another entire industry feeding like a parasite on the crisis of perpetual failure and …
Discover 12 Things For Shaking Off Your Sales Blues (and becoming a successful agent)
By Michael Krisa, Executive Editor - Posted on
12 Steps Program for Successful Real Estate Agents- Don't let the sales blues get you down!
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“DON’T WASTE YOUR SORROWS” is a proverb with a melancholy overtone. But it is full of wisdom.How many times do things not work out?  Seller calls you back and cancels the listingThe buyers’ financing does not go throughYour best friend’s friend, a neighbor or a past client just bought a home with another Realtor?!!?Yes, it does happen and happens a lot.Successful agents just accept things, …
The Secrets of Successful Word-of-Mouth Marketing
By Alanna Mejia, - Posted on
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Real estate is seen by many as a “feast or famine” kind of business. But talk to most top-producing agents, and they’ll tell you that most of their business comes from referrals and people they know. In other words, they aren’t out prospecting and cold-calling to make ends meet. Why isn’t this the case for every agent? The problem is that most agents don’t really …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists.We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a certain …
Turning Prospects Into Profits: 4 Keys to Converting Leads
By Jeff Campbell, - Posted on
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If you want to make money in real estate, there are some things you can’t do without. One is a strong lead-generation strategy that keeps your pipeline filled with prospective clients. But just as important is a killer conversion strategy for turning leads into clients.To paraphrase Chris Smith, author of The Conversion Code, the fortune is in your follow up. As an agent, you are …
Is Your Client Information Safe?
By Alex Camelio, CEO - Posted on
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Is your client information safe? Well, is it? Every day, real estate agents collect and store all sorts of information that can get them in trouble if it’s ever “hacked” or made public.Whether it’s the deposit check that goes along with the contract, or even something simple like an email with their birth date, you’re most likely storing a lot of sensitive information about your …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought:win/losewin/win negotiation.Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible mathematically for every …
Negotiations from the Heart…How to Positively Influence Your Transactions
By Michael Krisa, Executive Editor - Posted on
Art of Negotiation for Realtors- Positively Influence Transactions Article from Agent Inner Circle
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NEGOTIATION… About What and with Whom?After all the courses and the books about this topic, the most complete working definition of ‘negotiation” is simply to have a discussion between two or more parties aimed at reaching an agreement.But wait a minute … doesn’t that sound a lot like salesmanship? Which is often defined as the level of skill you have in convincing people to buy or …