To be honest, I see a lot of real estate agents who spend most of their time in the clouds, and not enough time in the dirt.
I encourage you to get dirty and build real relationships, not just connections. I get it, the clouds are comfy, creative, and it can be a lot of fun. Honestly, I love hanging in the clouds. But, I know that the real magic happens when you’re in the dirt.
Up, up, and away
The clouds represent that fun place in your business where you are planning, dreaming, and envisioning a prosperous future, and you’re full of endless good ideas. The clouds mean a clear plan. If you are just starting out, the clouds can be a fun place to hang out. When I am coaching new agents, we start up in the clouds…we figure out a strategy, play on your strengths, dream a little and plan a lot. We start in the clouds, but we don’t stay there.
Playing in the dirt
The dirt represents the possibly tedious, redundant tasks that ACTUALLY grow your business. Phone calls, holding open houses, reaching out to your sphere of influence, etc. We call this our “chase” in my coaching program.
Getting in the dirt does not mean tweaking your logo to perfection…honestly, your logo doesn’t matter. If you’re new, and your logo and image is very important to you, I encourage you to get out of the clouds. That’s where you’re at; you’re in the clouds. Your brand is insignificant to the amount of time you need to spend in the dirt working.
On the flip side, for established agents, sometimes they spend too much time in the dirt, and need to spend more time in the clouds. You may have built your business on just hard work, but you are lacking a plan that will sustain you long term.
Build real relationships, not just connections
Chances are, you have a ton of followers on social media and hopefully a solid sphere of influence. You reach out to a lot of these people, a few messages, comment on their content, etc. You might even see them in person and exchange a quick hello.
These are connections, not relationships.
Relationships are built when you spend time with people in order to get to know them. You share a meal, or coffee, you know their family and what matters to them.
I encourage you to spend time building real relationships. They will ultimately sustain you, and those will be the people that you do life with, not just real estate transactions.
I know that sounds like dirty work. It’s easier to stay in the clouds and just reply with quick texts and comments on posts. But again, get out of the clouds and get in the dirt. Trust me, it will make a big difference in your business.
If this has made an impact in your mindset, I would love to hear from you. Comment here or send me an email – neil(at)neilmathweg.com – I would also love to connect with you on LinkedIn – LinkedIn.com/in/neilmathweg
Have a great day and remember to be the reason someone smiles today!