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marketing

Marketing to the Brain: Using Science to Close Deals
By Alex Camelio, CEO - Posted on
Marketing to the Brain: Close More Deals
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In any given second, there are roughly 11,000,000 bits of information bombarding our senses. Your eyes, skin, ears, and senses of smell and taste are constantly working to send as much information to your brain as they can. The problem is that our brains can only process so much information at a time. From those 11,000,000 bits, our brain has to pick roughly 100 each …
Leads, Leads, Leads: 11 Strategies to Grow Your Email List (Part 2 of 2)
By Alex Camelio, CEO - Posted on
Generate email Leads - Part 1 Free and Inexpensive
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If you’re in the Real Estate world, you’ve probably heard people talking about the importance of generating leads. Right? “You need leads!” – “Get more leads!” – “Leads are critical to your business!” Two weeks ago, we covered free and inexpensive ways to get leads- THIS week is about BIG BANG and Leverage lead prospecting. Big Bang Ways 8.) Host Your Own Event (Read this …
How To Get The Perfect Testimonial With 4 Easy Questions
By Michael Krisa, Executive Editor - Posted on
4 Easy Questions to Get a Perfect Testimonial
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In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals. For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference. Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data). That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking …
The Secrets of Successful Word-of-Mouth Marketing
By Alanna Mejia, Content Director - Posted on
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Real estate is seen by many as a “feast or famine” kind of business. But talk to most top-producing agents, and they’ll tell you that most of their business comes from referrals and people they know. In other words, they aren’t out prospecting and cold-calling to make ends meet. Why isn’t this the case for every agent? The problem is that most agents don’t really …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought: win/lose win/win negotiation. Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible …
Stop Breaking This Fundamental Law That Is Costing You The Trust and Respect of Your Clients!
By Michael Krisa, Executive Editor - Posted on
Realtors, Stop Breaking This Universal Law that Loses You Trust in Your Professional Skills
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There are two things that buyers and sellers must experience with their agent. These 2 elements form the DNA of every successful relationship …. TRUST and CONFIDENCE. Without a doubt, all of the training in real estate focuses quality time on teaching us agents how to build our personal confidence, and indeed, how to effectively expose it to our clients. Watch my video below for …
Generate RE Online Leads with Facebook Ads in 5 Easy Steps (Part 2 of 3)
By Alex Camelio, CEO - Posted on
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Remember last week we said “Print is back?” Well, that’s true, but you can still generate quality leads online if you’re smart about it. And online leads can be a lot less expensive than your print/mail campaigns – if you do it the right way. And that way is NOT buying a thousand cold leads from some online lead service. Generating leads online has become …