Real Estate Marketing Tips

These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something.Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words.In fact, these 4 little words are secretly costing you business …
So You Think Print Is Dead? (Real Estate Myths Debunked -Myth #3 of 3)
By Michael Krisa, Executive Editor - Posted on
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Shocking Truths That Will Change Your Mind!It’s no wonder that you may think that print is dead – since newspapers globally have suffered from declining readership, advertisers migrated en masse to social media and generation X and Y love being digitally connected vs. reading print.As a result, since 2001 in the USA, newspapers have laid off over a fifth of their journalists. Because of limited …
Video is All Cracked Up- Real Estate Myths Debunked (Myth #1 of 3 )
By Michael Krisa, Executive Editor - Posted on
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Maybe you’ve thought about working with video, but thought “It’s more expensive than photos. Having a video walkthrough of your listings SOUNDS great, but how effective is it going to be?” You may have decided against it, and thought “Well, video marketing just sounds like too much work/money/time.” The thing is- over half of your clients are now turning to Youtube– the world’s largest video hosting …
Your 12-Month Marketing Plan for 2018
By Alanna Mejia, Content Director - Posted on
12-Month Marketing Plan
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If you’re wondering how you can stay on track with your marketing for next year, here’s a very simple way to create a marketing plan of action. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. You can create a more detailed marketing plan if you like, but this will help you get started.  Plus, …
5 Powerful Ways to Use Energy to Connect with Your Sphere & Win More Listings
By Ameeta Jain, - Posted on
How To Use Energy Information To Get More Clients
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The real estate business is extraordinarily competitive. The bulk of a real estate agent’s business comes from referrals, yet 90% of homebuyers never use the same REALTOR® twice.  It’s critical that you stand out from the pack to win the listing.If you want to grow your reputation as a REALTOR® of choice in your community, you need to put yourself out there and build a …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists.We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a certain …
Are we done yet? After-transaction follow-up for real estate agents (part 3 of 3)
By Alanna Mejia, Content Director - Posted on
Newsletter contact after-sale transaction tips for realtors from Agent Inner Circle
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You’re not quite done yet!After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact).I recently bought a house with the help of a very nice Realtor, who was communicative during the process and …
Create a Killer Pre-Listing Presentation (Part 1 of 3)
By Alanna Mejia, Content Director - Posted on
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The market is changingReal estate can be a tough business, with a lot of competition from agents who are after the same clients you’re looking for – they’re circling over you like vultures this very instant! So what do you do to stand out from the crowd and impress sellers? We’ve got some tips this week that will set you apart from the horde. This …
Your Primer For Generating Offline Leads (Part 1 of 3)
By Michael Krisa, Executive Editor - Posted on
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It’s no surprise that real estate is a relationships game and the more people you know, associate with and can touch, the more successful your career will be.Even N.A.R. backs this up with their study that found about 74% of all transactions are relationship-based… meaning your sales mostly come from someone who knows you or is personally referred to you!That’s why building and cultivating your …