Real Estate Marketing Tips

The Number 1 Problem, the Number 1 Solution (6 Components to Generating Listings Now)
By Floyd Wickman, - Posted on
1 Problem- 1 Solution- 6 Components to Generate Real Estate Listings
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Floyd Wickman is a well-known coach and career development pro in the real estate industry- he’s shared this article with us to help you recognize the 6 components to getting listings in a hot market…or even if it’s not so hot. This article is geared more toward our broker and manager subscribers- but it applies to real estate agents too! ALSO- don’t miss our LIVE Facebook …
7 Things To Say When You Don’t Know What To Say: Calling Your Sphere
By Neil Mathweg, - Posted on
Call Your Sphere of Influence - What to Say When You Have Nothing to Say
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Our  contributor Neil Mathweg, trainer, coach and REALTOR- has some helpful tips this week about what to say when you call your sphere of influence, to help you grow that relationship and have something to talk about. And Executive Editor Michael Krisa has additional tips in the video below, so make sure to watch that too.You hear all the time; “stay in touch with your …
These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something.Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words.In fact, these 4 little words are secretly costing you business …
So You Think Print Is Dead? (Real Estate Myths Debunked -Myth #3 of 3)
By Michael Krisa, Executive Editor - Posted on
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Shocking Truths That Will Change Your Mind!It’s no wonder that you may think that print is dead – since newspapers globally have suffered from declining readership, advertisers migrated en masse to social media and generation X and Y love being digitally connected vs. reading print.As a result, since 2001 in the USA, newspapers have laid off over a fifth of their journalists. Because of limited …
Video is All Cracked Up- Real Estate Myths Debunked (Myth #1 of 3 )
By Michael Krisa, Executive Editor - Posted on
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Maybe you’ve thought about working with video, but thought “It’s more expensive than photos. Having a video walkthrough of your listings SOUNDS great, but how effective is it going to be?” You may have decided against it, and thought “Well, video marketing just sounds like too much work/money/time.” The thing is- over half of your clients are now turning to Youtube– the world’s largest video hosting …
Your 12-Month Marketing Plan for 2018
By Alanna Mejia, Content Director - Posted on
12-Month Marketing Plan
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If you’re wondering how you can stay on track with your marketing for next year, here’s a very simple way to create a marketing plan of action. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. You can create a more detailed marketing plan if you like, but this will help you get started.  Plus, …
5 Powerful Ways to Use Energy to Connect with Your Sphere & Win More Listings
By Ameeta Jain, - Posted on
How To Use Energy Information To Get More Clients
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The real estate business is extraordinarily competitive. The bulk of a real estate agent’s business comes from referrals, yet 90% of homebuyers never use the same REALTOR® twice.  It’s critical that you stand out from the pack to win the listing.If you want to grow your reputation as a REALTOR® of choice in your community, you need to put yourself out there and build a …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists.We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a certain …