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Real Estate Marketing Tips

AFTER Transaction Follow-Up (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
After Transaction Follow Up for Realtors
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After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact). I once bought a house with the help of a very nice Realtor, who was communicative during the process and generally …
A Stand-Out Listing Presentation (Part 2 of 3)
By Alanna Mejia, Content Director - Posted on
Listing Presentation for Realtors
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Step Two So, you sent your pre-listing package to your prospective client already, right? (Here’s more about that) And now you’re ready to meet with the client and SHOW, not tell, why you’re the real estate agent with the stand-out skills they want from an agent in their corner. How do you set yourself apart? Do some research Before you meet with your potential buyer …
Top 5 Ethical Real Estate Considerations That Apply to Life, Too
By Alex Camelio, CEO - Posted on
ethical real estate considerations
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Here at AIC, we’ve often talked about how your goal is to be the “known, liked, and trusted” figure and friend in your clients’ eyes. Establishing that trusted relationship means that people can turn to you for good advice, professional knowledge, and even just a friendly face. While it’s important that you maintain an ethical standing in all parts of your life, it’s especially important …
Marketing to the Brain: Using Science to Close Deals
By Alex Camelio, CEO - Posted on
Marketing to the Brain: Close More Deals
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In any given second, there are roughly 11,000,000 bits of information bombarding our senses. Your eyes, skin, ears, and senses of smell and taste are constantly working to send as much information to your brain as they can. The problem is that our brains can only process so much information at a time. From those 11,000,000 bits, our brain has to pick roughly 100 each …
What Do I Post? Creating Great Social and Online Content
By Alanna Mejia, Content Director - Posted on
Creating Great Online Content for Realtors
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If you’re a Realtor who has taken advantage of any of the free ways online to promote yourself and your business: Facebook, Youtube, a blog, Twitter, even Instagram – awesome job! So what’s your online content strategy? Coming up with ideas about what to share and write online can seem easy at first, but it’s harder than it seems and sometimes you just don’t feel …
Expectation Vs Reality
By Anthony Mann, Contributor - Posted on
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“Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like real estate. Let’s be perfectly honest …
Creating the WOW- Focusing on a Great Consumer Experience in Real Estate
By Alex Camelio, CEO - Posted on
Create the WOW- Focus on a Great Consumer Experience in Real Estate
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When potential clients are looking for a Realtor, they’re probably meeting with several before they decide on one. Because this is one of the biggest transactions people deal with in their lives, it’s no wonder they stress over choosing the right professional to stand by their sides and help make sure everything goes smoothly. Plus they want to LIKE you, and have a great and …