Marketing

How To Get The Perfect Testimonial With 4 Easy Questions
By Michael Krisa, Executive Editor - Posted on
4 Easy Questions to Get a Perfect Testimonial
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In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals. For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people …
5 Powerful Ways to Use Energy to Connect with Your Sphere & Win More Listings
By Ameeta Jain, - Posted on
How To Use Energy Information To Get More Clients
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The real estate business is extraordinarily competitive. The bulk of a real estate agent’s business comes from referrals, yet 90% of homebuyers never use the same REALTOR® twice.  It’s critical that you stand out from the pack to win the listing. If you want to grow your reputation as a REALTOR® of choice in your community, you need to put yourself out there and build …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists. We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a …
LEADS, LEADS, LEADS – What do the numbers mean? (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
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LEADS, LEADS, LEADS If you’re a real estate agent, you probably think about leads – a lot. The industry talks about them a lot, too, and it’s probably even a source of stress for you. Am I generating enough leads? What do I do to follow-up with leads? Where do I even START? It doesn’t have to be stressful, when you really understand the numbers …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
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In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging. Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather …
6 Tips to Get The Most from Your Next Open House
By Anthony Mann, Contributor - Posted on
6 Tips to Get The Most from Your Open House
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Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …
Secrets For Selecting A “Target Farm” With Potential
By Michael Krisa, Executive Editor - Posted on
Training Video For Secrets to Selecting a Target Farm
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You HAVE To Fish in a STOCKED POND Most agents destroy their chances of success when farming before they even begin because they select the WRONG TARGET FARM (market area). The first “secret” to farming successfully is to select the right market.  You never want to “mass farm” because you simply don’t have the time and money to get any market penetration that way. You …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
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Building Your Brand With Community Engagement Your business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community? There are 2 types of involvement with …
How to Use Irresistible Offers and Useful Content to Grow Your Personal Brand
By Seth Price, Contributor - Posted on
Seth Price and Barry Feldman, authors of The Road to Recognition, your guide to personal branding
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SETH PRICE is our guest blogger this week – with some great tips on developing your personal brand.  Hi, I’m Seth Price. As a brand marketer who’s also focused on how this stuff actually builds a business, I wear many hats. I’m a creative problem solver, an executive leader, a digital marketer and a non-stop student who’s not afraid to get my hands dirty. My job is …