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Real Estate

Saying ‘You’re Fired’ to Problem Clients
By Alex Camelio, CEO - Posted on
Why You Should Fire a Problem Client
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We’ve all had that one problem client. You know the one. The transaction that was nothing but frustration and took up WAY too much of your time, leaving you thinking… “they couldn’t pay me enough to do that again!” Along with the annoyance, something you might not have even considered is how much a challenging client can cost your business both in the short and …
A Stand-Out Listing Presentation (Part 2 of 3)
By Alanna Mejia, Content Director - Posted on
Listing Presentation for Realtors
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Step Two So, you sent your pre-listing package to your prospective client already, right? (Here’s more about that) And now you’re ready to meet with the client and SHOW, not tell, why you’re the real estate agent with the stand-out skills they want from an agent in their corner. How do you set yourself apart? Do some research Before you meet with your potential buyer …
Lost Touch With Clients? Try Sending This “Re-Acquaint” Letter
By Alex Camelio, CEO - Posted on
Re-Acquaint Yourself with Real Estate Clients with this Free Letter
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Here’s a very cool system for reactivating old clients, generating referrals, and building your Power List. Many agents have a drawer full of old clients they simply forgot.  Life gets busy and before you know it, it’s been months (even years) since you last contacted some of your clients. That’s why we created the “Re-Acquaint Letter System”… This is an easy way to get back …
Big Changes to Facebook Ads for Real Estate Agents: What You Need to Know
By Anthony Mann, Contributor - Posted on
Big Changes to Facebook Ads Real Estate
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Massive Changes to Real Estate Advertising Have you kept up with the massive changes with Facebook ads that apply across the board for real estate? And how have they begun to affect your online marketing? If you’ve been living under a rock, or just don’t keep up with the near-daily changes on Facebook, then you may not have heard about the new special category that …
Top 5 Ethical Real Estate Considerations That Apply to Life, Too
By Alex Camelio, CEO - Posted on
ethical real estate considerations
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Here at AIC, we’ve often talked about how your goal is to be the “known, liked, and trusted” figure and friend in your clients’ eyes. Establishing that trusted relationship means that people can turn to you for good advice, professional knowledge, and even just a friendly face. While it’s important that you maintain an ethical standing in all parts of your life, it’s especially important …
Marketing to the Brain: Using Science to Close Deals
By Alex Camelio, CEO - Posted on
Marketing to the Brain: Close More Deals
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In any given second, there are roughly 11,000,000 bits of information bombarding our senses. Your eyes, skin, ears, and senses of smell and taste are constantly working to send as much information to your brain as they can. The problem is that our brains can only process so much information at a time. From those 11,000,000 bits, our brain has to pick roughly 100 each …
After a Buyer Closing, Use This System to Get Neighbors’ Listings
By Alex Camelio, CEO - Posted on
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When you get a listing, it can be the start of the momentum needed to get more listings. Your promotions will work together to keep the business flowing toward you. When you start to systemize several marketing promotions when you get listings, and others when you get buyers (through checklists you use to manage those events),  you’ll start to see a huge client-generating momentum start …