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Marketing

Real Estate Teams: A Solution to the ‘Summer Slump’

By Anthony Mann, Contributor - July 24, 2019July 23, 2019

Real Estate Teams - The Solution to the Summer Slump

Summertime is an interesting time for real estate. Many agents refer to the time directly before the summer start as the “selling season” and year over year, this time of year tends to be one of the most profitable for those agents who fully embrace spring and watch their summer numbers fall off slightly. Is there really a selling season? Well, yes and no. Do …

Talking to FSBOs: Reverse Psychology Secrets

By Alex Camelio, CEO - July 3, 2019July 2, 2019

FSBO Marketing- Reverse Psychology

FSBOs are one of the hardest groups to market to, appeal to, talk to, and get listings from. They’re very resistant, as they’ve made up their mind that they don’t need the help of a Realtor to sell their home. They think they’ll get to keep the commission they would have paid. So when you market to them, you have to do it sort of …

Expectation Vs Reality

By Anthony Mann, Contributor - June 19, 2019June 19, 2019

Last Updated on June 19, 2019 “Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like …

Are the Quality of Your Leads A Worry?

By Anthony Mann, Contributor - May 22, 2019May 22, 2019

Leads, Leads, Leads: Your Bait and Follow-up Strategy

Last Updated on May 22, 2019 Straight Talk: Do you really care about the quality of your leads? Or better yet… should you care about the quality? In a perfect world, every lead that you get from any source, would convert to commissions. Of course, that just doesn’t happen. Quantity of Leads vs. Quality of Leads: So that leads us to the age old question, …

The Easy Way to Attract Your Ideal Client and REPEL the Wrong Ones

By Karin Carr, - May 15, 2019May 14, 2019

Realtors- Attract Your Ideal Client

It’s no secret that video is a great way to get business. People will not hire you unless they know, like, and trust you. Video is a really easy way to accomplish this. But there are secrets to making this work well. Sadly a LOT of agents are doing it wrong, so let’s fix that! Speak to the Client You Want YouTube is the perfect platform for attracting …

6 Ways to Build Your Real Estate Practice

By Craig Forte, Founder - May 1, 2019May 1, 2019

6 Ways to Build Your Real Estate Business - Marketing

The 500 Client Strategy I once had an agent ask me if I knew just one marketing strategy that was so powerful you could get 500 clients from it. My answer was, “I don’t know one strategy that will get you 500 clients, but I know 500 strategies to get one client.” There really isn’t “one” way to succeed in real estate – not for …

Building a Brand… Socially

By Anthony Mann, Contributor - March 13, 2019March 12, 2019

In a recent article, Alex talked about building brands and why you need to be very specific in the way you go about this. This week, I wanted to expand on that and help you better understand how to build your brand using social media, and how you can start to differentiate yourself from the rest of the noise. Facebook™ Page: Your Facebook page is …

Video Editing Basics On Your Smartphone

By Michael Krisa, Executive Editor - February 13, 2019February 12, 2019

Smartphone Video Editing Apps for Realtors

After teaching video for over ten years to REALTORS just like you I never get tired of hearing … “Hey Guess What – VIDEO is the next BIG THING!” And it’s no wonder with almost 50% of all mobile traffic being video, and a National Association of Realtors stat that says over 70% of home sellers would prefer to work with an agent doing video. …

Agent Inner Circle Launches Brand-New Service For Life! Website

By Michael Krisa, Executive Editor - January 16, 2019January 15, 2019

After 20+ years, Service For Life!®, the world’s first print, email and social media “direct response real estate newsletter system” has been rebuilt and relaunched with an all-new website and look. Why did we rebuild the site? This project was fueled by the suggestions and feedback from longtime members and real estate agents. So when I say a complete rebuild … I mean a COMPLETE, …

4 Steps to Finishing Strong in 2018: Set Yourself Up for Success Next Year

By Brenda Florida, - November 21, 2018November 21, 2018

REALTORS Finishing Your Year Strong- By Starting Strong

Last Updated on November 21, 2018 Finishing Strong Means Starting Strong Having a strong fourth quarter means having a banging first quarter! The truth is, most agents coast in fourth quarter. It’s like they get tired, get distracted by the holidays and wait for new inspiration for the coming year. Don’t let that happen to you! I’ve got four stellar steps to finishing strong in …