Relationship Marketing

Top 5 Ethical Real Estate Considerations That Apply to Life, Too
By Alex Camelio, CEO - Posted on
ethical real estate considerations
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Here at AIC, we’ve often talked about how your goal is to be the “known, liked, and trusted” figure and friend in your clients’ eyes. Establishing that trusted relationship means that people can turn to you for good advice, professional knowledge, and even just a friendly face. While it’s important that you maintain an ethical standing in all parts of your life, it’s especially important …
What Do I Post? Creating Great Social and Online Content
By Alanna Mejia, Content Director - Posted on
Creating Great Online Content for Realtors
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If you’re a Realtor who has taken advantage of any of the free ways online to promote yourself and your business: Facebook, Youtube, a blog, Twitter, even Instagram – awesome job! So what’s your online content strategy? Coming up with ideas about what to share and write online can seem easy at first, but it’s harder than it seems and sometimes you just don’t feel …
Why Discipline Is Love- For Yourself And Your Real Estate Career
By Neil Mathweg, - Posted on
Why Discipline is Love- For Yourself, Your Real Estate Career
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Why Discipline Equals Self-Love For You And Your Real Estate Career Are you struggling to stay disciplined as a real estate agent? I won’t lie to you, friend, remaining disciplined is NOT easy. The majority of our struggle is wrapped up in the lie we’ve told ourselves that discipline is a bad word. Childhood taught me that discipline is what happens when we do something wrong. …
5 Easy Tips For Communication Mastery
By Michael Krisa, Executive Editor - Posted on
The 5 Keys To Communication Mastery
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Like it or not, every single day we are practicing communication: negotiating with people, interacting and making presentations. This can be as simple as how we say hello when meeting someone for the first time, or as nerve-wracking as standing in front of an audience of a thousand people and making a speech. The basics of what you need for communication mastery can be summed …
9 Ways to Boost the Value of Your Next Client Appreciation Event
By Terri Murphy, - Posted on
9 Ways to Boost the Value of Your Client Appreciation Events
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The Importance of Client Appreciation Have you ever made a purchase from a company and then received a note thanking you for your business? If so, I’ll bet it caught you by surprise and impressed you, especially if it was truly sincere and not tied to a gimmick or upsell. Just like you, your customers and past clients enjoy the gift of appreciation. Now’s the …
You CAN Look Forward to Prospecting- Change Your Brain!
By Brenda Florida, - Posted on
You CAN Look Forward to Prospecting With This Simple Shift
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Would You Like to Eliminate Your Resistance to Prospecting? Nothing kills your ability to make more money like avoiding prospecting does. Yet, most people don’t enjoy it, so they avoid it, or make excuses like, “I’ll do it tomorrow.” What if you had a mindset change that allowed you to enjoy prospecting? You could look forward to prospecting. Sounds good? Right? I’ve got good news …
These 4 Little Words Are Costing You $$ Every Time Your Phone Rings
By Michael Krisa, Executive Editor - Posted on
Is your voicemail killing your business? 4 Little Words
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We all know it- the bane of any REALTOR’s existence is to generate leads, convert them into clients and ultimately sell something. Somewhere along that timeline, you incorporate a marketing plan in hopes of making the phone ring. Here is potentially where all your hard work and effort can easily be sabotaged by 4 little words. In fact, these 4 little words are secretly costing …
The Secrets of Successful Word-of-Mouth Marketing
By Alanna Mejia, Content Director - Posted on
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Real estate is seen by many as a “feast or famine” kind of business. But talk to most top-producing agents, and they’ll tell you that most of their business comes from referrals and people they know. In other words, they aren’t out prospecting and cold-calling to make ends meet. Why isn’t this the case for every agent? The problem is that most agents don’t really …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists. We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a …