Relationship Marketing

A Quick-Win Guide to Getting More Leads from Events & Tradeshows
By Sarah Gustafson, REALTOR® - Posted on
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Whether it’s a private open house, or a huge trade show, as real estate professionals we often find ourselves hosting or displaying at events.  So, what makes an event display or exhibit space a success? Why do some displays get a bunch of interaction while others barely turn an eye? (Hint: The services you offer are actually a very small percentage of the success factor.)   If …
Anthony Lamacchia’s Crush it in Real Estate Event: My Takeaways
By Alex Camelio, CEO - Posted on
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Last week, I had the opportunity to attend Anthony Lamacchia’s “Crush It In Real Estate” event and want to bring you my three big takeaways.  This event included an afternoon filled with outstanding information from Anthony and various panels of successful agents.  There were numerous takeaways from the event but I wanted to bring you the three that really spoke to me. The helpful hints …
Make Money From Your Power List (Part 2 of 2)
By Alex Camelio, CEO - Posted on
Make Money From Your Power List/ Inner Circle Marketing System
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This week, we’re continuing with the second 2 of 4 Marketing Systems you can put in place to consistently follow up with your Power List and generate more repeat and referral business. Put these 4 Systems in place, work them consistently, and you’re going to see results. We promise! Plus, we’re including a BONUS 5th Marketing System at the very end that has had the …
Saying ‘You’re Fired’ to Problem Clients
By Alex Camelio, CEO - Posted on
Why You Should Fire a Problem Client
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We’ve all had that one problem client. You know the one. The transaction that was nothing but frustration and took up WAY too much of your time, leaving you thinking… “they couldn’t pay me enough to do that again!” Along with the annoyance, something you might not have even considered is how much a challenging client can cost your business both in the short and …
AFTER Transaction Follow-Up (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
After Transaction Follow Up for Realtors
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After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact). I once bought a house with the help of a very nice Realtor, who was communicative during the process and generally …
Top 5 Ethical Real Estate Considerations That Apply to Life, Too
By Alex Camelio, CEO - Posted on
ethical real estate considerations
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Here at AIC, we’ve often talked about how your goal is to be the “known, liked, and trusted” figure and friend in your clients’ eyes. Establishing that trusted relationship means that people can turn to you for good advice, professional knowledge, and even just a friendly face. While it’s important that you maintain an ethical standing in all parts of your life, it’s especially important …
What Do I Post? Creating Great Social and Online Content
By Alanna Mejia, Content Director - Posted on
Creating Great Online Content for Realtors
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If you’re a Realtor who has taken advantage of any of the free ways online to promote yourself and your business: Facebook, Youtube, a blog, Twitter, even Instagram – awesome job! So what’s your online content strategy? Coming up with ideas about what to share and write online can seem easy at first, but it’s harder than it seems and sometimes you just don’t feel …
Why Discipline Is Love- For Yourself And Your Real Estate Career
By Neil Mathweg, - Posted on
Why Discipline is Love- For Yourself, Your Real Estate Career
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Why Discipline Equals Self-Love For You And Your Real Estate Career Are you struggling to stay disciplined as a real estate agent? I won’t lie to you, friend, remaining disciplined is NOT easy. The majority of our struggle is wrapped up in the lie we’ve told ourselves that discipline is a bad word. Childhood taught me that discipline is what happens when we do something wrong. …