Real Estate

A Powerful Secret for Closing More Real Estate Deals
By Craig Forte, Founder - Posted on
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Submitted by Thomas Ieracitano, REALTOR® and Last Issue’s iPod Winner (Thanks Thomas!) – Editorial by Craig Forte, Senior Editor Did you know that “educated” clients have significantly higher closing rates and present a fraction of the hassles and stress of “un-educated” clients? When it comes to buying or selling, your clients want to know what to expect along the way, and what you’re prepared to …
A Foolproof Way to Get Top Quality Leads
By Craig Forte, Founder - Posted on
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Submitted by Tommy King, REALTOR® (Thanks Tommy!) “Here’s a different customer referral area – LAWYERS. “Contact your local family lawyers who handle divorce, estates or trusts. Many times there is property involved that either needs to be disposed of because of a divorce situation or an estate inheritance distribution. A trusted REALTOR® recommended by the lawyer can be one less headache/heartache for the families involved. …
Horror Story: A “Minor” Mailing List Problem
By Craig Forte, Founder - Posted on
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Submitted by Eydie Locher, REALTOR® (Thanks Eydie!) “Obviously we have no control of who signs up to get housing information. I saw this on my Treo in the McDonald’s drive-through and just had belly laughs. This was a lead gone mad.” —- Original Message —- From: (NAME) Date: 11/11/06 9:18 am To: “[email protected](domain).com” Subject: Re: Property Matches for (NAME) found on Wednesday, November 08, 2006 …
A Post Card Prospecting Strategy That Gets Results
By Craig Forte, Founder - Posted on
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Submitted by Gayle Everhart, REALTOR® (Thanks Gayle!) “After being in the business since 1974, the most essential advertising to help people recognize me, when ready to buy or sell, is to continually send simple small post cards about listings (and not about me).” “I print them with my own computer, 4 on a page, and send out weekly to a small number (200) every Monday. …
Horror Story: Stay Out of the Basement!
By Craig Forte, Founder - Posted on
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Submitted by Eydie Locher, REALTOR® (Thanks Eydie!) “I was showing homes to a couple, previous clients that I was proud to call my friends. The owner was at home in this particular house we entered, and she announced that she almost never enters the basement. She further added that her son lived downstairs and that she apologized in advance for his messy living conditions.” “So, …
How to Avoid the Ravaging Effects of BURNOUT!
By Craig Forte, Founder - Posted on
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I always knew that practicing real estate was stressful. But what I didn’t realize was that the real estate profession is ranked in the top 15 “burnout” professions in America. Right up there with air traffic controllers, SWAT police officers and NCAA coaches, real estate agents not only feel the pressure to perform, but frequently sacrifice their personal and family lives for their jobs. Yet …
Use “Hot Button” Words to Multiply Your Real Estate Ad Response
By Craig Forte, Founder - Posted on
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Submitted by Derald Nielson, REALTOR® (Thanks Derald!) “I have a page in Harmon Homes every month that summarizes all of the homes that in one way or another offers buyers an advantage. Homes with words like: HUD, Seller Financing, Foreclosure, Simple Assumption, Qualified Assumption, Owner 2nd, Owner Assistance, Bank Owned, Short Sale, Lease Option/Rent To Own. I list the number available in each category as …