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Real Estate

A Very Smart Buyer Prospecting System
By Craig Forte, Founder - Posted on
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Last Updated on April 24, 2017 Submitted by Brian Short, REALTOR® (Thanks Brian!) Are you interested in generating buyers for your listings, or are you a buyer-agent looking for a unique prospecting system? Here’s a very interesting prospecting system used by Brian Short to sell nearly $5 Million – all to buyers – his first year (nice job, Brian!). Here’s how he does it… “Although …
Horror Story: The “Stress of the Deal”…
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Submitted by Max Parker, REALTOR® (Thanks Max!) “My client, the seller, was a bit “eccentric”. He had a 2nd home, vacant, within viewing distance of his newer current home. I listed the property, a charming older home, and almost immediately problems occurred… My client had not paid property taxes in 9 years, now totaling nearly $20,000. The property was …
How to Triple the Commissions You Make From Every Client
By Craig Forte, Founder - Posted on
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Last Updated on April 9, 2017 I’m about to teach you one of the most important lessons you’ll ever learn for success in real estate. It’s easy, it’s fast, and it works 100% of the time – if you give it just a little bit of focus and attention. Here’s what it’s all about… There’s an insidious disease that has infiltrated our profession. It’s a …
Save Time by Knowing the Difference Between a “Suspect” and a “Prospect”
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Submitted by Norm Macanally, Realtor® (Thanks Norm!) “I did my early sales training selling insurance and working for Rank Xerox in Australia. That’s where I learned something most Americans don’t seem to understand: The difference between a Suspect and a Prospect.. “Just about everyone you meet is a suspect. They are all potential clients. When does a suspect become …
Get New Listings by Rescuing Clients from the “FSBO Blues”
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Submitted by Mike Schneider, Realtor® (Thanks Mike!) “Go after FSBOS by offering to ‘rescue’ sellers from the ‘FSBO-Blues’. Treat the ‘ailment’ like a paramedic would treat any temporary illness. “Start with a list of symptoms: Extended market time, difficulty setting up appointments, expensive advertising, no-shows, low ball offers. If they are experiencing more than three of these, then they …
Horror Story: Staging Stake-Out
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Submitted by Ramona Lussier, Realtor® (Thanks Ramona!) “I recently listed and staged a condo in a not-so-good neighborhood. Buyers often complained about the neighbor’s music being too loud making the listing sit longer on the market than it should have. “Well, it finally sold after several flips so I was excited to be able to finally clean out my …
How to Get Clients to Read Your Email
By Craig Forte, Founder - Posted on
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Last Updated on April 7, 2017 Research shows that one of the most important elements in getting your email read is the text in the “from” line of your message. According to Bredin Business Information (2007) “64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who (sic) it’s from.” Readers need to see someone familiar in …
How To Increase Readership of Your Real Estate Newsletter
By Craig Forte, Founder - Posted on
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Last Updated on April 24, 2017 “Here’s a great idea Jessica Tripp uses to increase readership of her Service For Life!® direct-response newsletter (www.ServiceForLife.com). And the great thing is, this same method can be used to improve the results from any mailing you do – whether to a farm or your SOI (house list)… “Instead of doing a ‘Client of the Month’, I do a …