A Very Successful Real Estate Ad…

By Craig Forte, Founder - Posted on
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Do you think today’s real estate market is easy or tough? Well, for David Borden, the market’s a lot easier than for most agents. Why? Because David is a master at positioning himself as a “real estate expert”. And he generates a steady flow of business into his practice by conducting simple community seminars. Not long ago, David submitted an ad he uses that filled his seminar in just over 4 days – not bad in a tough market. But this ad has many more applications than just real estate seminars. Notice how David effectively uses: 1) a “call-out” headline, 2) curiosity-provoking teaser copy – to stimulate interest, 3) credibility by calling himself a nationally-recognized educator, 4) a specific, personalized call to action. Notice also that he removes some skepticism by indicating “no real estate agents.” Now I know why David’s ad works so well. See below for his ad…
davids_ad

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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