Horror Story: A $15,000 Mistake

By Craig Forte, Founder - Posted on
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“I lost a commission by being a good guy. “I sent a buyer to see a property while I was on vacation over the Christmas holiday. I had worked with the client for one month. They were anxious to find a home in our area. They were relos with a sizable business in the community. “When I got home from vacation there was an email from them. It read, ‘Thanks for sending us to see that new home area. We bought directly from the builder. Drop in some time. We love the place.’ My error. It was the first time I did not require a buyer to sign a buyer’s commission agreement. “The home they bought was $509,000. Commission lost was 3% of the sales price, $15,270. The lessons learned: (1) Take prospects to see property, (2) Get a buyer’s rep agreement signed before showing them property, (3) When a buyer won’t sign a rep agreement let them use another agent.”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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