Horror Story: Mistaken Identity

By Craig Forte, Founder - Posted on
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“When I was ‘new’ realtor years ago, I was doing an Open House. An older man with white hair and a young woman with blonde hair stopped by and I went outside to greet them. “I said, ‘Would you and your daughter like to see the home?’ He said, ‘This is my wife, not my daughter!’ “I turned so beet red, I wanted the earth to open up and swallow me. I couldn’t apologize enough. That was the last time I saw them, but I never forgot the way he looked!”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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