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Real Estate Prospecting Ideas

A New Hook on Successful Prospecting
By Craig Forte, Founder - Posted on
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Submitted by Tricia Perkey, REALTOR® (Thanks Tricia!) Newsletters (like Service For Life!®) are important tools to help you get and keep great clients. Tricia tells us about her strategy to help improve readership…while getting a nice workout! “If you’re like me, and you have chosen to farm your neighborhood with a newsletter, then this may be of some help. I decided to hand deliver my …
Attract First Time Buyers With This Strategy
By Craig Forte, Founder - Posted on
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Submitted by Todd Fencil, REALTOR® (Thanks Todd!) “Each year, there are a couple of bridal shows in our area. Another agent and myself rent a space at the show to offer free CMAs and to register potential buyers on our automated ‘Dream Home Finder’ system. The cost is $600 and we’re exposed to literally thousands of newlyweds. “Funny thing…we are also offering a free iPod …
An Open House Strategy Worth Thousands
By Craig Forte, Founder - Posted on
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Submitted by Steve Bachman, REALTOR® (Thanks Steve!) Commentary by Michael Wright, Executive Editor Steve has figured out a way to make the most of every open house. It’s not about selling that property as much as it is about generating leads. That’s where he multiplies his productivity. When you follow Steve’s advice, be sure to put your name and contact information on anything you hand …
Get Noticed When You Change Companies
By Craig Forte, Founder - Posted on
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Submitted by Julia Yoder, REALTOR® (Thanks Julia!) “Whenever you change companies, send out an announcement to everyone you know. Enclose several of your new business cards. Let your local newspaper(s) know, too, by submitting your own press release. “Follow up with a call, or with a second mailer that includes something you ‘forgot’ to let them know in the previous mailer. (For example, your new …
A Foolproof Way to Get Top Quality Leads
By Craig Forte, Founder - Posted on
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Submitted by Tommy King, REALTOR® (Thanks Tommy!) “Here’s a different customer referral area – LAWYERS. “Contact your local family lawyers who handle divorce, estates or trusts. Many times there is property involved that either needs to be disposed of because of a divorce situation or an estate inheritance distribution. A trusted REALTOR® recommended by the lawyer can be one less headache/heartache for the families involved. …
A Post Card Prospecting Strategy That Gets Results
By Craig Forte, Founder - Posted on
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Submitted by Gayle Everhart, REALTOR® (Thanks Gayle!) “After being in the business since 1974, the most essential advertising to help people recognize me, when ready to buy or sell, is to continually send simple small post cards about listings (and not about me).” “I print them with my own computer, 4 on a page, and send out weekly to a small number (200) every Monday. …
How to Master the Single Greatest Skill for Real Estate Success
By Craig Forte, Founder - Posted on
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Have you ever heard the saying, “If you aren’t outraged, you haven’t been paying attention”? Well, there’s an “outrage” being committed by well-intended (but misguided) “experts” in our industry…and it’s sending unsuspecting agents down a freeway to frustration and failure. Not long ago the cover of REALTOR® magazine featured an article about “What Consumers Want”. I knew that whoever wrote it didn’t know a hoot …