Last Updated on April 7, 2017
There’s a concept I’ve used for years when helping REALTORS® that…in and of itself…can multiply your production almost instantly and with minimum effort. I call the concept: Finding the “Points Of Leverage™” in your business. What are Points of Leverage™? Points of Leverage™ are actually areas (or assets) of your practice that are either undiscovered or being completely under-exploited – or both. They’re areas of opportunity where one little change, tweak or modification can bring about a huge increase in your production. I’ve never seen a real estate practice (or any business for that matter) that didn’t have many Points of Leverage™ from which to create enormous growth. And the bigger your practice, the more points of leverage seem to avail themselves. Problem is, like any business owner, you’re frequently “too close to the forest to see the trees.” So the areas where you can multiply your production just go unnoticed…until someone (from the outside) churns things up a bit. Well, today I want to introduce to you a “Point Of Leverage™” that has produced over $6-figures for agents who employ it. It was submitted by agent Jodi Bakst of North Carolina. I’ve taken Jodi’s idea she emailed over to me (to share with you) and enhanced it slightly so you can easily implement it into your business starting tomorrow morning. We use PROQUEST TECHNOLOGIES (https://proquesttechnologies.com/) because, 1) they offer a fantastic marketing course with their system, 2) we can track incoming calls from prospects via the internet and other ways, and 3) we can program our system so any time a prospect calls it INSTANTLY PAGES one of us, and 4) they’re one of the most affordable in the market today with world class service and support. Here’s what we do with ALL of our listings in 3 EASY STEPS: STEP 1: We place a simple RED sign next to our listing sign with a simple “24-Hour Free Recorded Home Info” teaser with the 800 number below it (in white lettering). Notice the sign says “recorded information, 24 hrs. a day”. This tells prospects they can call and they won’t get manipulated or sold by a “person” ? so they feel safe calling. We’ve tested different color signs and different language, but the simple RED sign works best. If you can’t place 2 signs on the property, then use a red sign rider (see example below). It’s easy. (And if you can’t place signs at all in a subdivision, this works gangbusters with classifieds, sign-in sheets or any other advertising. So keep reading.)“90% Of Success Is Just Showing Up!”
What do you think of that idea? Can you see how a simple and easy “Point of Leverage™” can make a big difference in your lead and client flow? And these are prospects all calling YOU. So how do you implement a system like this into your practice? Just plug it into your “listing checklist” you or your assistant manages each time you take a listing. For example, when you take a listing, you’ve got a list of items you need to do: order signs, enter home into MLS, SPDS, etc. Just add this system right into your checklist. Now, imagine how many calls you get if you have a system like this with EVERY listing you take? I got a call about 2 weeks ago from one of our agents who averages over 40 calls PER DAY using a system like this. Combine the use of your hotline with classified ads, and other methods you use to promote your listings, and you could have more prospects than you can handle in your practice!