Real Estate Marketing

Stop Breaking This Fundamental Law That Is Costing You The Trust and Respect of Your Clients!
By Michael Krisa, Executive Editor - Posted on
Realtors, Stop Breaking This Universal Law that Loses You Trust in Your Professional Skills
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There are two things that buyers and sellers must experience with their agent. These 2 elements form the DNA of every successful relationship …. TRUST and CONFIDENCE.Without a doubt, all of the training in real estate focuses quality time on teaching us agents how to build our personal confidence, and indeed, how to effectively expose it to our clients.Watch my video below for more about …
LEADS, LEADS, LEADS – What do the numbers mean? (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
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LEADS, LEADS, LEADSIf you’re a real estate agent, you probably think about leads – a lot. The industry talks about them a lot, too, and it’s probably even a source of stress for you. Am I generating enough leads? What do I do to follow-up with leads? Where do I even START?It doesn’t have to be stressful, when you really understand the numbers game and …
Your Primer For Generating Offline Leads (Part 1 of 3)
By Michael Krisa, Executive Editor - Posted on
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It’s no surprise that real estate is a relationships game and the more people you know, associate with and can touch, the more successful your career will be.Even N.A.R. backs this up with their study that found about 74% of all transactions are relationship-based… meaning your sales mostly come from someone who knows you or is personally referred to you!That’s why building and cultivating your …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
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In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging.Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than …
6 Tips to Get The Most from Your Next Open House
By Anthony Mann, Contributor - Posted on
6 Tips to Get The Most from Your Open House
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Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
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Building Your Brand With Community EngagementYour business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community?There are 2 types of involvement with community that …
How to Use Irresistible Offers and Useful Content to Grow Your Personal Brand
By Seth Price, Contributor - Posted on
Seth Price and Barry Feldman, authors of The Road to Recognition, your guide to personal branding
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SETH PRICE is our guest blogger this week – with some great tips on developing your personal brand. Hi, I’m Seth Price. As a brand marketer who’s also focused on how this stuff actually builds a business, I wear many hats. I’m a creative problem solver, an executive leader, a digital marketer and a non-stop student who’s not afraid to get my hands dirty. My job is to …
NAR Tech Edge – Pembroke, MA
By Alex Camelio, CEO - Posted on
NAR Tech Edge Pembroke
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I’ve been to countless NAR events over the years (really though, I lost count) and they’re always fantastic. Yesterday’s NAR Tech Edge in Pembroke, MA exceeded every expectation. The day was packed with valuable information, so I’ve outlined a few of my takeaways below in hopes that they’ll help you too! As promised, a PDF of my slides is available below as well.  NAR Tech Edge Takeaways:Life …
How-To Do Facebook Live… Free Tutorial (Follow-up from last week)
By Michael Krisa, Executive Editor - Posted on
Free video tutorial for Facebook LIVE
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In a previous article (last week’s- click here to read) we talked about how you can leverage the power of Facebook by building Community pages. Today, we’d like to go a bit deeper with Facebook, by showing you how to do your own Facebook LIVE videos. Now before you say video is too hard, too expensive and anything else with a “too” in front of it allow …
Endless Clients System #7 – Top 20% Power Players
By Michael Krisa, Executive Editor - Posted on
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  Today I want to share a little “marketing secret” with you.It’s something very, very few agents understand. And knowing it can deliver you more clients in a month than you now get in 6-months… or even a year… while spending less time, less energy and less money in your business. Here’s the “secret” in a nutshell: Do you remember the “Real Estate Success Pyramid™”? I’ve …