Real Estate Marketing

How To Pick the Right Media for Your Marketing Strategy
By Alex Camelio, CEO - Posted on
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Today’s world is flooded with content and technology, so when it comes to reaching people, the possibilities are endless. There’s also no limit to the amount of exposure you can create for yourself, and there are no rules for what you say or how you deliver your message. However, I’ve been noticing that even some of the most skilled agents have been picking the wrong …
Building Relationships while Working from Home
By Alex Camelio, CEO - Posted on
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We’re certainly in an unprecedented time, but some of us are adapting a little easier than others because we’ve worked from home for over a decade. We’ve spent the time and money learning the lessons and overcoming many of the challenges. One of the biggest challenges of working from home is figuring out how to forge relationships with people you only see once or twice …
Agent Spotlight: Use Video to Comfort Clients in Challenging Times
By Alex Camelio, CEO - Posted on
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There’s nothing quite as inspiring as seeing someone figure out ways to be successful during trying times. Especially when those people are long-time members of our own network, who’ve adapted their businesses to overcome difficult market challenges.  I must say, we’re fortunate within the Agent Inner Circle® to have a huge community of creative professionals to draw from. Some of our members have influenced, educated …
A Quick-Win Guide to Getting More Leads from Events & Tradeshows
By Sarah Gustafson, REALTOR® - Posted on
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Whether it’s a private open house, or a huge trade show, as real estate professionals we often find ourselves hosting or displaying at events.  So, what makes an event display or exhibit space a success? Why do some displays get a bunch of interaction while others barely turn an eye? (Hint: The services you offer are actually a very small percentage of the success factor.)   If …
How To Write Great Property Descriptions
By Alex Camelio, CEO - Posted on
How to Write Great Property Descriptions
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It’s a well-known fact in real estate, that sharp photos and well-written property descriptions help listings sell faster, and for above asking more times than not. In some cases, property descriptions alone can affect whether a house is selling. One Agent Inner Circle member shared a story about taking over a listing that hadn’t sold for 2 YEARS – but he had it under contract …
4 Tips from 40K Leads: How to Improve Your Website
By Chris Laberge, Media Manager/Buyer - Posted on
4 Tips from 40K Leads: How to Improve Your Website
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The content on your site is as important as the ad copy that brought them there in the first place. A poorly crafted landing page or a confusing lead form causes your audience to leave without submitting their information. Once they leave, they are likely gone forever. So, don’t let that happen to you! To ensure your lead forms are optimized for prospect capture, make sure you’re doing these 4 things.