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Real Estate Advertising

Expectation Vs Reality

By Anthony Mann, Contributor - June 19, 2019June 19, 2019

Last Updated on June 19, 2019 “Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like …

Are the Quality of Your Leads A Worry?

By Anthony Mann, Contributor - May 22, 2019May 22, 2019

Leads, Leads, Leads: Your Bait and Follow-up Strategy

Last Updated on May 22, 2019 Straight Talk: Do you really care about the quality of your leads? Or better yet… should you care about the quality? In a perfect world, every lead that you get from any source, would convert to commissions. Of course, that just doesn’t happen. Quantity of Leads vs. Quality of Leads: So that leads us to the age old question, …

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves

By Don Hutson, - April 11, 2018April 10, 2018

How Realtors Can Stand Out From the Crowd

My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?” Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble. The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …

In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!

By Michael Krisa, Executive Editor - May 31, 2017May 30, 2017

Real Estate Video

In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging. Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather …

6 Tips to Get The Most from Your Next Open House

By Anthony Mann, Contributor - May 24, 2017May 24, 2017

6 Tips to Get The Most from Your Open House

Last Updated on May 24, 2017 Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy …

How to Engage Your Community…and Get More Business

By Michael Krisa, Executive Editor - May 10, 2017May 10, 2017

Last Updated on May 10, 2017 Building Your Brand With Community Engagement Your business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community? There …

3 Rules To Make Listings Stand Out And Get Them Sold Faster

By Stan Barron, REALTOR® and Contributing Editor - August 30, 2016July 5, 2018

Last Updated on July 5, 2018 Buyers today don’t see any difference between your listing and the dozens of other homes for sale even in one neighborhood. Fortunately, there are 3 rules borrowed from the advertising world that can make your listings stand out and get them sold quickly. These rules are about branding — not the company logo but what the company stands for. …

How To Know If You’re Wasting Money On Advertising

By Craig Forte, Founder - February 1, 2016April 24, 2017

Last Updated on April 24, 2017 In this installment, you’ll discover a simple, step-by-step way to maximize the effectiveness (and profit) of every marketing dollar you spend… How to Track and Measure Your Way to Success I could write a complete book on the importance and ways to track and measure your marketing (and other areas of your business), but here’s a quick primer you …

5 Simple Strategies For Getting Your Videos Watched and Shared

By Michael Krisa, Executive Editor - October 21, 2015April 24, 2017

Last Updated on April 24, 2017 Video is the hottest thing on the web and unless you’ve been living under a rock, chances are you have already experimented with posting a video to YouTube, Facebook or via Twitter. The challenge is not getting your videos on line … it’s actually to get people to play them and more importantly, share them! Here is a simple, …

Use Apple’s Strategy To Sell More Homes In Less Time

By Stan Barron, REALTOR® and Contributing Editor - August 23, 2014July 5, 2018

Last Updated on July 5, 2018 If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article. It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time. But first, some background on the company… Apple …