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Real Estate Advertising

3 Rules To Make Listings Stand Out And Get Them Sold Faster
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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Buyers today don’t see any difference between your listing and the dozens of other homes for sale even in one neighborhood. Fortunately, there are 3 rules borrowed from the advertising world that can make your listings stand out and get them sold quickly.  These rules are about branding — not the company logo but what the company stands for. Branding is really about communicating to …
How To Know If You’re Wasting Money On Advertising
By Craig Forte, Founder - Posted on
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In this installment, you’ll discover a simple, step-by-step way to maximize the effectiveness (and profit) of every marketing dollar you spend… How to Track and Measure Your Way to Success I could write a complete book on the importance and ways to track and measure your marketing (and other areas of your business), but here’s a quick primer you can quickly use in your business… …
5 Simple Strategies For Getting Your Videos Watched and Shared
By Michael Krisa, Executive Editor - Posted on
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Video is the hottest thing on the web and unless you’ve been living under a rock, chances are you have already experimented with posting a video to YouTube, Facebook or via Twitter. The challenge is not getting your videos on line … it’s actually to get people to play them and more importantly, share them! Here is a simple, 5-Step, time-tested formula that I share …
Use Apple’s Strategy To Sell More Homes In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article.  It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time.   But first, some background on the company… Apple is on a long winning streak …
The Most Dramatic Example Of How To Sell Listings Fast
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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By Stan Barron, REALTOR® and Contributing Editor   Hundreds of times now I have taken on a listing that did not sell. I would change nothing but the marketing message, and the home would sell almost instantly. It just happened again, but I have never had one quite this dramatic, nor have I ever had one case teach so many essential marketing lessons. If someone …
How can LEGOS help you sell more homes?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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In this article I’ll give you an example of how you can focus your listing descriptions and sell more homes. But before I begin, let’s take a quick look at how the LEGO company was saved by a small change to their advertising… LEGO is not an American company.  It is an old company that has been around since the 1930’s. The company started in …
What Can Mercedes & Ferrari Teach You About Selling Homes?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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I’d like to tell you about one of the most interesting real estate transactions I have been involved with in a while. I listed a home that was smaller and priced higher than others in the area, at least on a “price-per-foot” basis. Everyone, and in particular real estate agents, is very nervous about a house that ends up being priced above the neighborhood average. …
Do You Make This Mistake When Marketing A Home?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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The first step in writing an effective ad to sell a house is to stop using “me-too” flyers. This is the biggest mistake I see when I hear a home is not selling.  Real estate agents and even builders try to use these ubiquitous “fact sheets” that typically include coma-inducing details such as the address, number of bedrooms, living areas, and the most mind-numbing statistic …
What’s the #1 Home-Selling Secret Of This Top Listing Agent?
By Michael Krisa, Executive Editor - Posted on
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Recently, some friends asked me to sell their condo.  There were competing condos for sale with the same floorplan, built with the same materials, etc. Sales activity had been very slow, and we were going to have to compete with a lower priced, foreclosure unit in the same condo complex. The good news was that every other unit was being marketed with a typical flyer …
The Secret To Selling “Problem” Listings
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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I spoke at the National Convention for NAR this year and really drilled home a controversial idea… The bedrock of all sales training is dead wrong! Agents are pressured by management — and many sales trainers — with the idea that we must ALWAYS project “positive” messages. One agent approached me after my speaking session.  Naturally, he was skeptical about my approach — selling homes …