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Real Estate Advertising

How To Use Emotion To Sell More Homes, In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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You’ve heard of the research firm called Gallup, right? They’ve studied human nature and behavior for more than 75 years.  And even in their early days, they knew that respondents do not always give reliable feedback. In face-to-face surveys about radio, Gallup’s people would start by asking, “Which would you rather hear on the radio tonight—Jack Benny or a Shakespeare play?” If the respondent said …
The Three M’s of Marketing Success
By Michael Krisa, Executive Editor - Posted on
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Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone? If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a “sunk cost” to a true “money-maker”. …
Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
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Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. But first, to really grasp the …
POP QUIZ: Can you spot which ad worked better?
By Michael Krisa, Executive Editor - Posted on
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By Stan Barron, REALTOR® and Contributing Editor ANSWER:  It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding the lesson that is clearly demonstrated …
5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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In a previous article I described some of my best marketing advice for building a successful business in 2010. Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business. 1. Use Education-Based Marketing To Prospect No one wants to get “sold” yet everyone loves to buy. “Selling” implies manipulation; buying implies control. Use marketing …
A Smart 24/7 Rolling Advertising System
By Craig Forte, Founder - Posted on
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Submitted by Brent Palmer, REALTOR® (Thanks Brent. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) Want to make yourself a household name in real estate? Every now and then we get an idea that really demonstrates marketing leverage. I’ve seen this done before (and perhaps you have too), but in this case, agent Brent …