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Realtor Marketing

Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought: win/lose win/win negotiation. Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible …
How to Engage Your Community…and Get More Business
By Michael Krisa, Executive Editor - Posted on
Building your brand with community engagement
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Building Your Brand With Community Engagement Your business as a realtor means you are an integral part of your community. To stay relevant you have to engage with your community – the people and businesses around you. This week, we’re continuing in the vein of building your personal brand. How do you do that by being involved with your community? There are 2 types of involvement with …
Discover The “Silent Truth” Behind Getting Your Videos Watched!
By Michael Krisa, Executive Editor - Posted on
Add text to your videos
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If 85% of Videos Are Initially Viewed in Silent Mode – How Do You Get Your Videos Played? Around 85% of all videos are initially viewed in silent mode – no doubt because people are watching at work and don’t want to draw attention to the fact that they are watching videos instead of working!  That said, savvy marketeers and advertisers have struggled with different ways …
Why Video Is a Must In Your Real Estate Practice (plus tips!)
By Michael Krisa, Executive Editor - Posted on
Why Video is a Must Have Tool
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Video is the answer to self promotion.  I record videos using my iPhone – almost all smartphones now have high-quality cameras that will be sufficient and guess what- you already have your camera with you! Then, you can upload them for free to YouTube to: highlight local businesses and events, provide testimonials, inform and educate, and get a higher searching engine ranking, and get more …
Endless Clients System #7 – Top 20% Power Players
By Michael Krisa, Executive Editor - Posted on
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    Today I want to share a little “marketing secret” with you. It’s something very, very few agents understand. And knowing it can deliver you more clients in a month than you now get in 6-months… or even a year… while spending less time, less energy and less money in your business. Here’s the “secret” in a nutshell: Do you remember the “Real Estate …
Endless Clients System #4 – After Sale Contact
By Craig Forte, Founder - Posted on
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Do you give closing gifts to your clients following a successful transaction? Most agents do. After all, the close of a successful transaction is the prime time to express your appreciation to your client. But it’s also a time when such a gift is almost expected by your client.  And when it’s expected, it doesn’t have near the impact as it would when unexpected (such …
Endless Clients System #1 – WOW Your Clients
By Craig Forte, Founder - Posted on
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Are you running a “me-too” commodity real estate practice?  Do your prospects and clients see you as just another ripple in the sea of agents out there? You might think otherwise…but if you’re like 96% of all agents, the answer is (sadly)…YES!  And that’s a HUGE problem for you. The $64 thousand dollar question you should be asking yourself in every situation is… Why Should …