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Real Estate

Horror Story: Stay Out of the Basement!
By Craig Forte, Founder - Posted on
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Submitted by Eydie Locher, REALTOR® (Thanks Eydie!) “I was showing homes to a couple, previous clients that I was proud to call my friends. The owner was at home in this particular house we entered, and she announced that she almost never enters the basement. She further added that her son lived downstairs and that she apologized in advance for his messy living conditions.” “So, …
How to Avoid the Ravaging Effects of BURNOUT!
By Craig Forte, Founder - Posted on
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I always knew that practicing real estate was stressful. But what I didn’t realize was that the real estate profession is ranked in the top 15 “burnout” professions in America. Right up there with air traffic controllers, SWAT police officers and NCAA coaches, real estate agents not only feel the pressure to perform, but frequently sacrifice their personal and family lives for their jobs. Yet …
Use “Hot Button” Words to Multiply Your Real Estate Ad Response
By Craig Forte, Founder - Posted on
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Submitted by Derald Nielson, REALTOR® (Thanks Derald!) “I have a page in Harmon Homes every month that summarizes all of the homes that in one way or another offers buyers an advantage. Homes with words like: HUD, Seller Financing, Foreclosure, Simple Assumption, Qualified Assumption, Owner 2nd, Owner Assistance, Bank Owned, Short Sale, Lease Option/Rent To Own. I list the number available in each category as …
Peak Performance: That Handshake May be a “Germ Shake”
By Craig Forte, Founder - Posted on
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How many hands do you touch in a day? If you are doing your job, your hands come in contact with a lot of people: clients, associates, vendors, prospects, attorneys, bankers. And those hands carry germs. Keeping your hands clean is one of the most important steps you can take to avoid getting sick or spreading germs to others, according to the Centers for Disease …
Beat Commission-Cutters with the “O.J. Simpson” Close
By Craig Forte, Founder - Posted on
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Submitted by Larry Hoffman, REALTOR® (Thanks Larry!) Have you ever found yourself baffled by clients who ask you to reduce your commission at a listing presentation? Then baffle no more! Here’s a step-by-step script to help you negotiate the best commission rate. Larry Hoffman gets a little bit “in your face” with his client – but it works! Read on… “The dialogue goes like this. …
How to Master the Single Greatest Skill for Real Estate Success
By Craig Forte, Founder - Posted on
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Have you ever heard the saying, “If you aren’t outraged, you haven’t been paying attention”? Well, there’s an “outrage” being committed by well-intended (but misguided) “experts” in our industry…and it’s sending unsuspecting agents down a freeway to frustration and failure. Not long ago the cover of REALTOR® magazine featured an article about “What Consumers Want”. I knew that whoever wrote it didn’t know a hoot …