I use a simple marketing tool that has not only resulted in sales but in new listings as well.
When I take a listing, I do what all agents do and that is take tons of photos of the property & home. I don’t stop there however, I then make professional looking CD’s complete with Music, descriptions, and a photo slideshow with movement and unusual transitions from one slide to the next.
A program called Pro-Show Gold is used to create them. This program can be purchased on the internet for around $60.00. It is the best $60.00 I have ever spent. I then burn around 30 copies of the CD and put them in hard cover cases and place as many as I can get in large flyer boxes that I found at Office Depot ($14.95 each).
I place the boxes filled with CDs next to my Real Estate sign. I leave extras with my sellers so that the box never has to remain empty. My clients love it and prospective buyers do too. I have had many calls from people wanting me to list their homes just because they stopped to pick up a CD from one of my listings and loved what they saw.
I have made many sales that were a direct result of buyers picking up my CDs. They tell me that it is refreshing to be able to go home and pop the CD in the computer and view the entire property in the comfort of their own home. Clients have let me know that for those weekend trips riding around looking for property, this was a pretty special find.
What makes this even more unusual is that I live and work in a very rural area in a very small town. I have been in business for two and a half years and I have been a multi million dollar producer since year one. I began using this marketing tool 3 months after I became a Realtor.
There are other reasons that I have been successful so far, however this is one of the things that I am doing, that no one else is. It has significantly set me apart from what other agents do. My listings are rural, spread out and time consuming to get to. I can show my properties without having to be there! (Cuts down on gas consumption too!)