Want to make yourself a household name in real estate? Every now and then we get an idea that really demonstrates marketing leverage. I’ve seen this done before (and perhaps you have too), but in this case, agent Brent Palmer not only gets exposure for his business, but provides a helpful community service in the process – it’s a win-win positioning.
If you’re willing to spend a little money up front, using a system like this could really boost your business (as a quick suggestion, I’d add an offer/call to action on the trailer, such as “Find Your Perfect Home on the Internet at: www.BrentPalmer.com”, and on the other side I’d put something like, “Learn How to Sell Your Home for Top Dollar at: www.BrentPalmer.com”). Here’s how Brent describes his great marketing system…“I purchased a covered trailer and had a sign written on it to stand out. Then I have mailed all non-profit organizations and schools in the area and offered it for free use. I have had an instant take up on the offer and is now booked out up to 2 months ahead of time. Of course I do let clients use it for moving as well! The trailer is light, easy to use and clients love it. When not in use I leave it strategically parked so it can be seen. Wheels locked of course. It has pulled in business and has been excellent profile for me.”