Direct Response Marketing

Top Producer Secret To Getting The Most Listings (strategy 10 of 10)
By Craig Forte, Founder - Posted on
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This is the tenth strategy in our series on the 10 Ways Top Agents Get Listings (see strategy # 9 by clicking here). Today is a great day for you. Why do I say that? Because today I’m going to give you the easiest, most powerful marketing secret (a 100% proven system) for getting more listings and buyers. You’ll be able to grow your production …
How To Bring Back Old Clients And Get Immediate New Business
By Michael Krisa, Executive Editor - Posted on
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Here’s a very cool system for reactivating old clients, generating referrals, and building your Power List.Many agents I know have a drawer full of old clients they simply forgot.  Life gets busy and before you know it, it’s been months (even years) since you last contacted some of your clients. That’s why I created the “Re-Acquaint Letter System”… This is an easy way to get …
Use Apple’s Strategy To Sell More Homes In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article.  It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time. But first, some background on the company… Apple is on a long winning streak that started …
Do You Make This Mistake When Marketing A Home?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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The first step in writing an effective ad to sell a house is to stop using “me-too” flyers. This is the biggest mistake I see when I hear a home is not selling.  Real estate agents and even builders try to use these ubiquitous “fact sheets” that typically include coma-inducing details such as the address, number of bedrooms, living areas, and the most mind-numbing statistic …
How To Use Emotion To Sell More Homes, In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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You’ve heard of the research firm called Gallup, right? They’ve studied human nature and behavior for more than 75 years.  And even in their early days, they knew that respondents do not always give reliable feedback. In face-to-face surveys about radio, Gallup’s people would start by asking, “Which would you rather hear on the radio tonight—Jack Benny or a Shakespeare play?” If the respondent said …
The Three M’s of Marketing Success
By Michael Krisa, Executive Editor - Posted on
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Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone? If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a “sunk cost” to a true “money-maker”. …
Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
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Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. But first, to really grasp the …
POP QUIZ: Can you spot which ad worked better?
By Michael Krisa, Executive Editor - Posted on
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By Stan Barron, REALTOR® and Contributing Editor ANSWER:  It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding the lesson that is clearly demonstrated …