Direct Response Marketing Archives - Page 4 of 4 - Agent Inner Circle

Direct Response Marketing

How Top Agents Double Their GCI

By Craig Forte, Founder - February 28, 2012April 7, 2017

Last Updated on April 7, 2017 Submitted by Susan Moguel, REALTOR® Today I want to introduce you to a way to use the power of a motivating offer that converts leads to loyal clients. It was an idea submitted by Susan Moguel, a top-producing REALTOR® in Southwest Florida. Susan says she has a full pipeline of buyers, her GCI is well into 6-figures and she …

How To Use Emotion To Sell More Homes, In Less Time

By Stan Barron, REALTOR® and Contributing Editor - December 9, 2010April 7, 2017

Last Updated on April 7, 2017 You’ve heard of the research firm called Gallup, right? They’ve studied human nature and behavior for more than 75 years. And even in their early days, they knew that respondents do not always give reliable feedback. In face-to-face surveys about radio, Gallup’s people would start by asking, “Which would you rather hear on the radio tonight—Jack Benny or a …

The Three M’s of Marketing Success

By Michael Krisa, Executive Editor - June 7, 2010April 7, 2017

Last Updated on April 7, 2017 Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone? If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a …

Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”

By Michael Krisa, Executive Editor - May 5, 2010April 7, 2017

Last Updated on April 7, 2017 Submitted by Lawrence Bernstein, Copywriter (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time: my wife. …

POP QUIZ: Can you spot which ad worked better?

By Michael Krisa, Executive Editor - March 1, 2010April 7, 2017

Last Updated on April 7, 2017 By Stan Barron, REALTOR® and Contributing Editor ANSWER: It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding …

6 Surefire Ways to Build Your Real Estate Business

By Craig Forte, Founder - January 24, 2009April 25, 2017

Last Updated on April 25, 2017 I once had an agent ask me if I knew just one marketing strategy that was so powerful you could get 500 clients from it. My answer was, “I don’t know one strategy that will get you 500 clients, but I know 500 strategies to get one client.” There really isn’t “one” way to succeed in real estate – …

A Brilliant Example of Business Card Prospecting

By Craig Forte, Founder - May 28, 2008April 7, 2017

Last Updated on April 7, 2017 Submitted by Stevie Bear, REALTOR® (Thanks Stevie. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) “Self promotion can sometimes be difficult, particularly on a budget. I have been in business for a while, and have become known for excellent customer service, especially after the sale. Fortunate for me, …

Can You Write a Homes Ad Like This?

By Craig Forte, Founder - February 5, 2008April 7, 2017

Is Your Real Estate Newsletter Getting Thrown In the Trash?

Last Updated on April 7, 2017 You’re about to see an extraordinary example of home marketing. If you believe you could write a homes ad like this (or brochure, flyer, web page, etc.), you’re well on your way to distinguishing yourself as one of the preeminent home marketers in the country. You’ll also sell your homes faster and for more money than most other agents, …

A Very Smart Buyer Prospecting System

By Craig Forte, Founder - January 8, 2008April 24, 2017

Last Updated on April 24, 2017 Submitted by Brian Short, REALTOR® (Thanks Brian!) Are you interested in generating buyers for your listings, or are you a buyer-agent looking for a unique prospecting system? Here’s a very interesting prospecting system used by Brian Short to sell nearly $5 Million – all to buyers – his first year (nice job, Brian!). Here’s how he does it… “Although …

5 MORE Ways to Build A Profitable Business

By Craig Forte, Founder - July 19, 2007April 7, 2017

Last Updated on April 7, 2017 In a previous article of Agent Inner Circle™ I described some of the techniques for building a successful business. To review, you must create: A unique and beneficial product, A sales generation system(s) to market and sell that product and retain your clients for as long as humanly possible to generate a) more sales and b) referrals, word of …