fbpx

Direct Response Marketing

Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
View Post →
Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. But first, to really grasp the …
POP QUIZ: Can you spot which ad worked better?
By Michael Krisa, Executive Editor - Posted on
View Post →
By Stan Barron, REALTOR® and Contributing Editor ANSWER:  It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding the lesson that is clearly demonstrated …
A Brilliant Example of Business Card Prospecting
By Craig Forte, Founder - Posted on
View Post →
Submitted by Stevie Bear, REALTOR® (Thanks Stevie. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) “Self promotion can sometimes be difficult, particularly on a budget. I have been in business for a while, and have become known for excellent customer service, especially after the sale. Fortunate for me, a little tool I had originally …
Can You Write a Homes Ad Like This?
By Craig Forte, Founder - Posted on
Is Your Real Estate Newsletter Getting Thrown In the Trash?
View Post →
You’re about to see an extraordinary example of home marketing. If you believe you could write a homes ad like this (or brochure, flyer, web page, etc.), you’re well on your way to distinguishing yourself as one of the preeminent home marketers in the country. You’ll also sell your homes faster and for more money than most other agents, and have a distinct advantage capturing …
A Very Smart Buyer Prospecting System
By Craig Forte, Founder - Posted on
View Post →
Submitted by Brian Short, REALTOR® (Thanks Brian!) Are you interested in generating buyers for your listings, or are you a buyer-agent looking for a unique prospecting system? Here’s a very interesting prospecting system used by Brian Short to sell nearly $5 Million – all to buyers – his first year (nice job, Brian!). Here’s how he does it… “Although I’ve moved on to representing more …
5 MORE Ways to Build A Profitable Business
By Craig Forte, Founder - Posted on
View Post →
In a previous article of Agent Inner Circle™ I described some of the techniques for building a successful business. To review, you must create: A unique and beneficial product, A sales generation system(s) to market and sell that product and retain your clients for as long as humanly possible to generate a) more sales and b) referrals, word of mouth and repeat business, A unique …