Copywriting

Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
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Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. But first, to really grasp the …
POP QUIZ: Can you spot which ad worked better?
By Michael Krisa, Executive Editor - Posted on
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By Stan Barron, REALTOR® and Contributing Editor ANSWER:  It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding the lesson that is clearly demonstrated …
5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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In a previous article I described some of my best marketing advice for building a successful business in 2010. Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business. 1. Use Education-Based Marketing To Prospect No one wants to get “sold” yet everyone loves to buy. “Selling” implies manipulation; buying implies control. Use marketing …
How To Become A “Stand-Out” Agent
By Craig Forte, Founder - Posted on
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Submitted by Justin La Favor, REALTOR® (Thanks Justin. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) “Recently I’ve been trying to find ways to enhance the ‘stickiness’ of my real estate business. By this, I mean that I am consistently finding ways to stay top-of-mind with prospects and clients. One idea I’ve been using …
How to Get The Unfair Advantage in Today’s Tough Market
By Craig Forte, Founder - Posted on
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It’s no secret we live in difficult times. Dwindling buyers, sub-prime fall-out, foreclosures, negative valuations, short sales, and “bleeding working capital” due to longer sales times have become the language of today’s real estate market. It’s tough out there, but many agents are still making a good living, and some are doing better than ever. How? They know that if you want to survive or …
Will You Make $6-Figures Using THIS Marketing Strategy?
By Craig Forte, Founder - Posted on
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Submitted by: Helaine Forte, REALTOR® (Thanks Helaine. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this link) Do you think you could mail 100 letters to a neighborhood, generate 10 calls and take 2 listings? Helaine Forte just did…and she’s going to show how you can do it too. Every now and then we discover a marketing …
Can You Write a Homes Ad Like This?
By Craig Forte, Founder - Posted on
Is Your Real Estate Newsletter Getting Thrown In the Trash?
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You’re about to see an extraordinary example of home marketing. If you believe you could write a homes ad like this (or brochure, flyer, web page, etc.), you’re well on your way to distinguishing yourself as one of the preeminent home marketers in the country. You’ll also sell your homes faster and for more money than most other agents, and have a distinct advantage capturing …
A Very Smart Buyer Prospecting System
By Craig Forte, Founder - Posted on
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Submitted by Brian Short, REALTOR® (Thanks Brian!) Are you interested in generating buyers for your listings, or are you a buyer-agent looking for a unique prospecting system? Here’s a very interesting prospecting system used by Brian Short to sell nearly $5 Million – all to buyers – his first year (nice job, Brian!). Here’s how he does it… “Although I’ve moved on to representing more …
How To Increase Readership of Your Real Estate Newsletter
By Craig Forte, Founder - Posted on
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“Here’s a great idea Jessica Tripp uses to increase readership of her Service For Life!® direct-response newsletter (www.ServiceForLife.com). And the great thing is, this same method can be used to improve the results from any mailing you do – whether to a farm or your SOI (house list)… “Instead of doing a ‘Client of the Month’, I do a ‘Friend or Neighbor of the Month’. …