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Copywriting

Use Apple’s Strategy To Sell More Homes In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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Last Updated on July 5, 2018 If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article.  It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time.   But first, some background on the company… Apple …
Do You Make This Mistake When Marketing A Home?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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Last Updated on April 7, 2017 The first step in writing an effective ad to sell a house is to stop using “me-too” flyers. This is the biggest mistake I see when I hear a home is not selling.  Real estate agents and even builders try to use these ubiquitous “fact sheets” that typically include coma-inducing details such as the address, number of bedrooms, living …
What’s the #1 Home-Selling Secret Of This Top Listing Agent?
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 Recently, some friends asked me to sell their condo.  There were competing condos for sale with the same floorplan, built with the same materials, etc. Sales activity had been very slow, and we were going to have to compete with a lower priced, foreclosure unit in the same condo complex. The good news was that every other unit was …
How To Use Emotion To Sell More Homes, In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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Last Updated on April 7, 2017 You’ve heard of the research firm called Gallup, right? They’ve studied human nature and behavior for more than 75 years.  And even in their early days, they knew that respondents do not always give reliable feedback. In face-to-face surveys about radio, Gallup’s people would start by asking, “Which would you rather hear on the radio tonight—Jack Benny or a …
Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. …
POP QUIZ: Can you spot which ad worked better?
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 By Stan Barron, REALTOR® and Contributing Editor ANSWER:  It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding …
5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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Last Updated on May 1, 2017 In a previous article I described some of my best marketing advice for building a successful business in 2010. Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business. 1. Use Education-Based Marketing To Prospect No one wants to get “sold” yet everyone loves to buy. “Selling” implies …
How To Become A “Stand-Out” Agent
By Craig Forte, Founder - Posted on
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Last Updated on April 24, 2017 Submitted by Justin La Favor, REALTOR® (Thanks Justin. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) “Recently I’ve been trying to find ways to enhance the ‘stickiness’ of my real estate business. By this, I mean that I am consistently finding ways to stay top-of-mind with prospects and …