Copywriting

4 Secrets The Pros Use To Make Money With Direct Mail
By Craig Forte, Founder - Posted on
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Even though the internet is where most marketing is happening, agents are still using direct mail with fantastic success. And, because it’s used less these days, it can set you apart and make your message MORE likely to be heard. The key is to get your mail opened, read, and acted upon. If you’ve struggled to get new clients with direct mail farming, chances are …
The “Three M’s” of Marketing Success
By Craig Forte, Founder - Posted on
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Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone? If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a “sunk cost” to a true “money-maker”. …
3 Ways To Generate Quick Commissions And Build A Stable Business
By Michael Krisa, Executive Editor - Posted on
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Today you’re going to learn three things: A great way to generate quick commissions (and sell your listings faster) with a great buyer marketing strategy, How to create a “Power List” that brings you consistent clients year after year, and… How to understand your Return on Investment with your marketing. So let’s get started… PROFIT MULTIPLIER #1: New Agent? Just Relocated? Need to Generate Commissions …
How to Compel People to do Business with YOU and ONLY YOU!
By Craig Forte, Founder - Posted on
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I think I’m getting a nervous twitch. It’s been building for years now, and I think I just discovered the cause… Almost daily I receive an email or a letter from one of our member agents wanting me to evaluate their “marketing.” And in the process of looking at their “stuff,” I find that the most important “element” necessary to capture a client is COMPLETELY …
Use Apple’s Strategy To Sell More Homes In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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If you’d like to learn a 3-step process that doubles your chance of selling homes… then take 5 minutes to read my article.  It’s about the real reason why Apple continues to launch successful products, and how you can use the same strategy to sell more homes, in less time.   But first, some background on the company… Apple is on a long winning streak …
How can LEGOS help you sell more homes?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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In this article I’ll give you an example of how you can focus your listing descriptions and sell more homes. But before I begin, let’s take a quick look at how the LEGO company was saved by a small change to their advertising… LEGO is not an American company.  It is an old company that has been around since the 1930’s. The company started in …
Do You Make This Mistake When Marketing A Home?
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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The first step in writing an effective ad to sell a house is to stop using “me-too” flyers. This is the biggest mistake I see when I hear a home is not selling.  Real estate agents and even builders try to use these ubiquitous “fact sheets” that typically include coma-inducing details such as the address, number of bedrooms, living areas, and the most mind-numbing statistic …
What’s the #1 Home-Selling Secret Of This Top Listing Agent?
By Michael Krisa, Executive Editor - Posted on
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Recently, some friends asked me to sell their condo.  There were competing condos for sale with the same floorplan, built with the same materials, etc. Sales activity had been very slow, and we were going to have to compete with a lower priced, foreclosure unit in the same condo complex. The good news was that every other unit was being marketed with a typical flyer …
How To Use Emotion To Sell More Homes, In Less Time
By Stan Barron, REALTOR® and Contributing Editor - Posted on
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You’ve heard of the research firm called Gallup, right? They’ve studied human nature and behavior for more than 75 years.  And even in their early days, they knew that respondents do not always give reliable feedback. In face-to-face surveys about radio, Gallup’s people would start by asking, “Which would you rather hear on the radio tonight—Jack Benny or a Shakespeare play?” If the respondent said …