How To Increase Readership of Your Real Estate Newsletter

By Craig Forte, Founder - Posted on
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“Here’s a great idea Jessica Tripp uses to increase readership of her Service For Life!® direct-response newsletter ( And the great thing is, this same method can be used to improve the results from any mailing you do – whether to a farm or your SOI (house list)… “Instead of doing a ‘Client of the Month’, I do a ‘Friend or Neighbor of the Month’. I randomly select someone’s name from my contact list and give them a $25 gift certificate to a local restaurant. They have to call me to claim their prize. Just this month, I started printing ‘Look inside to see if you are the winner of a $25 gift certificate to (the local restaurant)’ on the outside of the envelope to entice more people to open it.” Submitted by Jessica Tripp, REALTOR® (Thanks Jessica!)

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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