“Here’s a great idea Jessica Tripp uses to increase readership of her Service For Life!® direct-response newsletter (www.ServiceForLife.com). And the great thing is, this same method can be used to improve the results from any mailing you do – whether to a farm or your SOI (house list)…
“Instead of doing a ‘Client of the Month’, I do a ‘Friend or Neighbor of the Month’. I randomly select someone’s name from my contact list and give them a $25 gift certificate to a local restaurant. They have to call me to claim their prize. Just this month, I started printing ‘Look inside to see if you are the winner of a $25 gift certificate to (the local restaurant)’ on the outside of the envelope to entice more people to open it.”
Submitted by Jessica Tripp, REALTOR® (Thanks Jessica!)
