Send 9 Real Estate Letters, Get 2 Listings

By Craig Forte, Founder - Posted on
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“Every time I become aware of a FSBO, I in turn spend about 5 minutes preparing a short letter that is hand-written wishing them the best of luck with the sale of their home and then proceeding to let them know that if they decide a different route, that I am more than happy to help them. I am up-front, yet subtle in my approach. I offer to come to their home and do a brief evaluation of the property and give them tips “on the spot” of different options they have that may very likely increase the salability of their home. I include real testimonies of past clients that I have helped in this way. Of the first 9 letters I sent, I received 2 listings. Sellers told me that out of the stack of solicitations they received, mine stood out because it was handwritten and seemed genuine.”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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