Use “Hot Button” Words to Multiply Your Real Estate Ad Response

By Craig Forte, Founder - Posted on
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“I have a page in Harmon Homes every month that summarizes all of the homes that in one way or another offers buyers an advantage. Homes with words like: HUD, Seller Financing, Foreclosure, Simple Assumption, Qualified Assumption, Owner 2nd, Owner Assistance, Bank Owned, Short Sale, Lease Option/Rent To Own. I list the number available in each category as of the date I submit the ad. I also show the Price Range for each category. I average 1 transaction a month from this ad. It costs me $200 and my average commission is $4,500 net!”

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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
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