Real Estate Sales Tips

How This Veteran Agent Makes FSBO’s Beg For Representation
By Michael Krisa, Executive Editor - Posted on
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Submitted By Linda Fogarty, Managing Broker, Coldwell Banker (with editorial from Craig Forte, Executive Editor) Don’t you wish every FSBO understood the value your services bring to the transaction? If you’re tired of cold calling FSBO’s to “convince” them to list with you…take just 2 minutes to read how a veteran agent in Illinois gets FSBO prospects to beg her to list their home… Linda’s …
How to Use Kisses to Close More Listings
By Craig Forte, Founder - Posted on
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Would you like a powerful idea for increasing your closing rate on listing presentations? No, you don’t need to kiss anyone – especially any frogs! I’ve shared this quick and easy strategy with agents over the years, and several told me it boosted their listing presentation closings to over 97%. Of course, it will never replace a first-class professional presentation, but it could become a …
How to Bond with Clients to Close More Deals
By Craig Forte, Founder - Posted on
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One of the most important (yet less talked-about) skills for success in real estate is knowing how to communicate and read clients when you’re face-to-face. How many times have you worked hard to generate a listing appointment, researched the market, toured the home, created a stellar pre-listing package…only to learn the clients hired another agent? Some agents have a natural knack for reading other people …
SPECIAL REPORT: The Art of the Sale
By Craig Forte, Founder - Posted on
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By Susan Monaghan, first published in the Keller Center Research Report In The Art of the Sale, author Phillip Delves Broughton conveys the primary role that sales plays in business and in life. As a graduate student at Harvard Business School, though, he discovered that sales courses did not exist in the curriculum. Broughton understood that this gap in schools’ curriculum means that many businesspeople …
How Top Producers Ask For Price Reductions
By Craig Forte, Founder - Posted on
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Would you like to know the painless, 4-step process to get price reductions and sell your listings in record time? Well, take just a couple minutes to review the steps (and sample scripts) on how to have a successful price reduction meeting with your seller-clients. The best time to “set-up” a price reduction is when you take the listing (you already knew that, right?).  But …
How To Get Paid and Build Your Business In A Slow Market
By Craig Forte, Founder - Posted on
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Submitted by Stephanie Cook, REALTOR® (Thanks Stephanie. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) “When the market slows, I have three goals:  first, add more prospects to my database, second, practice my sales skills, and third, make money.  Here’s how I accomplish these and come out of hard times stronger than ever… I …
The “No-Hassle” Way To Ask For a Price Reduction
By Craig Forte, Founder - Posted on
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Submitted by Francine Hoffman, REALTOR® (Thanks Francine. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) Here’s a strategy to get clients to agree to a price reduction at the listing presentation.  This virtually guarantees your listings won’t sit on the market for months. Agent Francine Hoffman created 1) a simple script that educates clients …
The ABC’s of Getting Short Sales Pre-Approved
By Craig Forte, Founder - Posted on
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Submitted by Terrence Hassett, REALTOR® (Thanks Terrence. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this this link) You may already know that short sales can be a long and involved process, and frustrating for everyone involved.  The secret to eliminate many common headaches is getting the property ‘pre-approved’ for a short sale offer, while gently guiding …