Real Estate Marketing Tips

Video is All Cracked Up- Real Estate Myths Debunked (Myth #1 of 3 )
By Michael Krisa, Executive Editor - Posted on
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Maybe you’ve thought about working with video, but thought “It’s more expensive than photos. Having a video walkthrough of your listings SOUNDS great, but how effective is it going to be?” You may have decided against it, and thought “Well, video marketing just sounds like too much work/money/time.”  The thing is- over half of your clients are now turning to Youtube– the world’s largest video …
Your 12-Month Marketing Plan for 2018
By Alanna Mejia, Content Director - Posted on
12-Month Marketing Plan
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If you’re wondering how you can stay on track with your marketing for next year, here’s a very simple way to create a marketing plan of action. It’s a 12-month planning calendar (on 1 piece of paper) that organizes your marketing activity by month and category. You can create a more detailed marketing plan if you like, but this will help you get started.  Plus, …
5 Powerful Ways to Use Energy to Connect with Your Sphere & Win More Listings
By Ameeta Jain, - Posted on
How To Use Energy Information To Get More Clients
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The real estate business is extraordinarily competitive. The bulk of a real estate agent’s business comes from referrals, yet 90% of homebuyers never use the same REALTOR® twice.  It’s critical that you stand out from the pack to win the listing. If you want to grow your reputation as a REALTOR® of choice in your community, you need to put yourself out there and build …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference. Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data). That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking …
Own A Niche and You Become The Go-To Expert
By Michael Krisa, Executive Editor - Posted on
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One of the challenges in real estate is that all too many REALTORS® believe they have to be all things to all people.  In fact though, the opposite is true and the market rewards specialists. We see this in sports, medicine, law, and frankly in any field where people are prepared to pay top fees for the services they need.  Especially when people expect a …
Are we done yet? After-transaction follow-up for real estate agents (part 3 of 3)
By Alanna Mejia, Content Director - Posted on
Newsletter contact after-sale transaction tips for realtors from Agent Inner Circle
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You’re not quite done yet! After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact). I recently bought a house with the help of a very nice Realtor, who was communicative during the …
Your Primer For Generating Offline Leads (Part 1 of 3)
By Michael Krisa, Executive Editor - Posted on
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It’s no surprise that real estate is a relationships game and the more people you know, associate with and can touch, the more successful your career will be. Even N.A.R. backs this up with their study that found about 74% of all transactions are relationship-based… meaning your sales mostly come from someone who knows you or is personally referred to you! That’s why building and …
5 Easy Steps to Generate Referrals With Online Reviews
By Alex Camelio, CEO - Posted on
Agent Inner Circle Article on How To Monitor Your Online Reviews and Leverage Them To Get More Referrals
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You’re heading out to dinner with your sweetie, and want to find the perfect restaurant for a romantic evening. Where do you turn? If you’re like 90% of consumers, you’re going to hop online and check out online reviews, whether on Yelp, Google, or otherwise. Check out Michael Krisa’s video below, for additional tips and why it’s important to leave online reviews of your own: …
6 Tips to Get The Most from Your Next Open House
By Anthony Mann, Contributor - Posted on
6 Tips to Get The Most from Your Open House
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Open Houses have been a staple of a successful real estate agent for many years. Agents and brokers have always had a major reason to perform them, which is obviously getting people through the door in order to sell the property! What every agent really knows is that it’s not about the people coming through the door to buy the individual property, but getting people …