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Copywriting

How to Get The Unfair Advantage in Today’s Tough Market

By Craig Forte, Founder - April 8, 2008April 9, 2017

Last Updated on April 9, 2017 It’s no secret we live in difficult times. Dwindling buyers, sub-prime fall-out, foreclosures, negative valuations, short sales, and “bleeding working capital” due to longer sales times have become the language of today’s real estate market. It’s tough out there, but many agents are still making a good living, and some are doing better than ever. How? They know that …

Will You Make $6-Figures Using THIS Marketing Strategy?

By Craig Forte, Founder - April 8, 2008April 24, 2017

Last Updated on April 24, 2017 Submitted by: Helaine Forte, REALTOR® (Thanks Helaine. You’re now in the running for a New FLIP Video Camcorder for submitting your idea at this link) Do you think you could mail 100 letters to a neighborhood, generate 10 calls and take 2 listings? Helaine Forte just did…and she’s going to show how you can do it too. Every now …

Can You Write a Homes Ad Like This?

By Craig Forte, Founder - February 5, 2008April 7, 2017

Is Your Real Estate Newsletter Getting Thrown In the Trash?

Last Updated on April 7, 2017 You’re about to see an extraordinary example of home marketing. If you believe you could write a homes ad like this (or brochure, flyer, web page, etc.), you’re well on your way to distinguishing yourself as one of the preeminent home marketers in the country. You’ll also sell your homes faster and for more money than most other agents, …

A Very Smart Buyer Prospecting System

By Craig Forte, Founder - January 8, 2008April 24, 2017

Last Updated on April 24, 2017 Submitted by Brian Short, REALTOR® (Thanks Brian!) Are you interested in generating buyers for your listings, or are you a buyer-agent looking for a unique prospecting system? Here’s a very interesting prospecting system used by Brian Short to sell nearly $5 Million – all to buyers – his first year (nice job, Brian!). Here’s how he does it… “Although …

How To Increase Readership of Your Real Estate Newsletter

By Craig Forte, Founder - December 4, 2007April 24, 2017

Last Updated on April 24, 2017 “Here’s a great idea Jessica Tripp uses to increase readership of her Service For Life!® direct-response newsletter (www.ServiceForLife.com). And the great thing is, this same method can be used to improve the results from any mailing you do – whether to a farm or your SOI (house list)… “Instead of doing a ‘Client of the Month’, I do a …

Use “Hot Button” Words to Multiply Your Real Estate Ad Response

By Craig Forte, Founder - December 13, 2006April 7, 2017

Last Updated on April 7, 2017 Submitted by Derald Nielson, REALTOR® (Thanks Derald!) “I have a page in Harmon Homes every month that summarizes all of the homes that in one way or another offers buyers an advantage. Homes with words like: HUD, Seller Financing, Foreclosure, Simple Assumption, Qualified Assumption, Owner 2nd, Owner Assistance, Bank Owned, Short Sale, Lease Option/Rent To Own. I list the …