Sphere of Influence Marketing

Reacquainting with Past Clients, Friends & Family
By Alex Camelio, CEO - Posted on
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Even under normal circumstances, it’s difficult to stay in touch with friends and family. This year in particular has presented the rarest set of circumstances, making it more challenging than ever to keep in touch with those closest to you. The good news is, this connection is easily restored if someone is just willing to take the first step and reach out. You’re Losing Money …
Inspiring Confidence in a Stressed Market
By Alex Camelio, CEO - Posted on
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As a real estate agent, you’re used to seeing the market go through different cycles. Granted, you might hold your breath as the shift starts to occur, but as you’re able to assess new market opportunities your confidence returns quickly and business continues.  This isn’t the case for buyers and sellers though. Rapid shifts in economic conditions can lead to fear and apprehension in consumers …
Agent Spotlight: 5 New Listings This Month
By Alex Camelio, CEO - Posted on
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Welcome to Agent Inner Circle’s Agent Spotlight! This is where we feature agents with innovative, savvy and progressive ideas that you can take and apply into your own business right away! As part of our mission, we’re committed to infusing Agent Inner Circle with real-world strategies that are truly effective for managing and growing your business. We’re so fortunate to have a huge community of …
Building Relationships while Working from Home
By Alex Camelio, CEO - Posted on
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We’re certainly in an unprecedented time, but some of us are adapting a little easier than others because we’ve worked from home for over a decade. We’ve spent the time and money learning the lessons and overcoming many of the challenges. One of the biggest challenges of working from home is figuring out how to forge relationships with people you only see once or twice …
Make Money From Your Power List (Part 2 of 2)
By Alex Camelio, CEO - Posted on
Make Money From Your Power List/ Inner Circle Marketing System
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This week, we’re continuing with the second 2 of 4 Marketing Systems you can put in place to consistently follow up with your Power List and generate more repeat and referral business. Put these 4 Systems in place, work them consistently, and you’re going to see results. We promise! Plus, we’re including a BONUS 5th Marketing System at the very end that has had the …
AFTER Transaction Follow-Up (Part 3 of 3)
By Alanna Mejia, Content Director - Posted on
After Transaction Follow Up for Realtors
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After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact). I once bought a house with the help of a very nice Realtor, who was communicative during the process and generally …
What Do I Post? Creating Great Social and Online Content
By Alanna Mejia, Content Director - Posted on
Creating Great Online Content for Realtors
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If you’re a Realtor who has taken advantage of any of the free ways online to promote yourself and your business: Facebook, Youtube, a blog, Twitter, even Instagram – awesome job! So what’s your online content strategy? Coming up with ideas about what to share and write online can seem easy at first, but it’s harder than it seems and sometimes you just don’t feel …
Expectation Vs Reality
By Anthony Mann, Contributor - Posted on
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“Marketing” and “Leads” are words that are thrown around in just about every sphere, every Facebook group, every meeting between agent and mortgage brokers/lenders, and more. But what exactly is marketing? First, we need to draw a big distinction. There’s a huge difference between marketing and lead generation for things like online stores, versus a service related business like real estate. Let’s be perfectly honest …
The Secrets of Successful Word-of-Mouth Marketing
By Alanna Mejia, Content Director - Posted on
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Real estate is seen by many as a “feast or famine” kind of business. But talk to most top-producing agents, and they’ll tell you that most of their business comes from referrals and people they know. In other words, they aren’t out prospecting and cold-calling to make ends meet. Why isn’t this the case for every agent? The problem is that most agents don’t really …