Psychology

Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
Overcoming Your Addiction to Rejection-‘No’ Doesn’t Mean Failure
By Cliff Baird, - Posted on
Rejection is something all real estate agents will face- how do you deal?
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Getting your life in perspectiveThe metamorphosis of the real estate industry has evolved in such a way that it is now gridlocked with training courses and systems. For every problem, a new “course” or a new “system/app” has been developed.Seminars, blogs, websites and a plethora of social media materials have spawned another entire industry feeding like a parasite on the crisis of perpetual failure and …
Discover 12 Things For Shaking Off Your Sales Blues (and becoming a successful agent)
By Michael Krisa, Executive Editor - Posted on
12 Steps Program for Successful Real Estate Agents- Don't let the sales blues get you down!
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“DON’T WASTE YOUR SORROWS” is a proverb with a melancholy overtone. But it is full of wisdom.How many times do things not work out?  Seller calls you back and cancels the listingThe buyers’ financing does not go throughYour best friend’s friend, a neighbor or a past client just bought a home with another Realtor?!!?Yes, it does happen and happens a lot.Successful agents just accept things, …
Is Your Client Information Safe?
By Alex Camelio, CEO - Posted on
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Is your client information safe? Well, is it? Every day, real estate agents collect and store all sorts of information that can get them in trouble if it’s ever “hacked” or made public.Whether it’s the deposit check that goes along with the contract, or even something simple like an email with their birth date, you’re most likely storing a lot of sensitive information about your …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought:win/losewin/win negotiation.Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible mathematically for every …
Negotiations from the Heart…How to Positively Influence Your Transactions
By Michael Krisa, Executive Editor - Posted on
Art of Negotiation for Realtors- Positively Influence Transactions Article from Agent Inner Circle
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NEGOTIATION… About What and with Whom?After all the courses and the books about this topic, the most complete working definition of ‘negotiation” is simply to have a discussion between two or more parties aimed at reaching an agreement.But wait a minute … doesn’t that sound a lot like salesmanship? Which is often defined as the level of skill you have in convincing people to buy or …
Stop Breaking This Fundamental Law That Is Costing You The Trust and Respect of Your Clients!
By Michael Krisa, Executive Editor - Posted on
Realtors, Stop Breaking This Universal Law that Loses You Trust in Your Professional Skills
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There are two things that buyers and sellers must experience with their agent. These 2 elements form the DNA of every successful relationship …. TRUST and CONFIDENCE.Without a doubt, all of the training in real estate focuses quality time on teaching us agents how to build our personal confidence, and indeed, how to effectively expose it to our clients.Watch my video below for more about …
Three Ways To Multiply Your Value in the Market Place
By Craig Forte, Founder - Posted on
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Why are some agents profiting like never before, while the masses continue to struggle each and every day? Why do some agents fall victim to abusive commission reductions, while others continually get full price for their services 100% of the time? The answer is simple: Smart agents know the importance of “Value Marketing”. What’s Value Marketing? It’s understanding and using the psychological elements that persuade …