Psychology

REALTORS – Don’t Take It Personally – 5 Steps to Having a Better Day
By Brenda Florida, - Posted on
Realtors, don't take it personally!
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I have a client who has been working very hard to grow her business and her income. You know what that’s like. It’s not easy. You get excited about buyers, who end up deciding not to buy, or suddenly announce they are working with another agent. Or you leave a listing feeling confident you’ll get it, only to see a competitor’s sign in the yard …
Grow Your Real Estate Business by Being Happy – It IS Possible!
By Brenda Florida, - Posted on
Grow Your Real Estate Business By Being Happy
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Did you know that being happy increases a sales person’s production by 37%? That’s what the research says from the Harvard Business Review. Imagine, increasing your sales by 37%, just by being happy? How do you become happier? Real estate is a very stressful business! I’ve got three steps you can take to increase your level of happiness and give your productivity a boost, even …
Four Success Measures You Can’t Afford NOT to Know! (Part 2)
By Brenda Florida, - Posted on
Success Measures You Need to Know (Realtors)
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In part one of this series about success measures (You can read it by clicking this link) you learned that 58%* of your performance as an agent is determined by four skills:The 4 Success Measures/SkillsSelf-awareness (last week)Self-empowerment (last week)Other-awarenessSelf-empowerment plus Other- empowermentWe covered how to improve self-awareness and self-empowerment in part one, if you missed that, go read it now. They are the foundation to …
Four Success Measures You Can’t Afford NOT to Know! (Part 1)
By Brenda Florida, - Posted on
4 Success Measures You Can't Afford Not to Know
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Success – it’s something we’re all working toward. Though it’s measured differently for different folks- there are still 4 skills that are integral to helping each of us become successful, on our own terms.If you knew that 58%* of your performance was because of four skills, that have nothing to do with real estate, would you want to know what they are?Regardless of anything else …
Are You Allowing People You Don’t Know to Dictate Who You Will Become?
By Cliff Baird, - Posted on
Are You Constantly Approval-Seeking and Allowing Others to Dictate Your Personality?
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One of the most difficult things in life to learn is which bridge to cross, and which bridge to burn.One of the most freeing things in life to learn is that you don’t have to like everyone and everyone doesn’t have to like you. Constantly approval-seeking and wanting to please others can set you on a course of self-destruction. You will become estranged from who …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
Overcoming Your Addiction to Rejection-‘No’ Doesn’t Mean Failure
By Cliff Baird, - Posted on
Rejection is something all real estate agents will face- how do you deal?
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Getting your life in perspectiveThe metamorphosis of the real estate industry has evolved in such a way that it is now gridlocked with training courses and systems. For every problem, a new “course” or a new “system/app” has been developed.Seminars, blogs, websites and a plethora of social media materials have spawned another entire industry feeding like a parasite on the crisis of perpetual failure and …
Discover 12 Things For Shaking Off Your Sales Blues (and becoming a successful agent)
By Michael Krisa, Executive Editor - Posted on
12 Steps Program for Successful Real Estate Agents- Don't let the sales blues get you down!
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“DON’T WASTE YOUR SORROWS” is a proverb with a melancholy overtone. But it is full of wisdom.How many times do things not work out?  Seller calls you back and cancels the listingThe buyers’ financing does not go throughYour best friend’s friend, a neighbor or a past client just bought a home with another Realtor?!!?Yes, it does happen and happens a lot.Successful agents just accept things, …