Persuasion

Grow Your Real Estate Business by Being Happy – It IS Possible!
By Brenda Florida, - Posted on
Grow Your Real Estate Business By Being Happy
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Did you know that being happy increases a sales person’s production by 37%? That’s what the research says from the Harvard Business Review. Imagine, increasing your sales by 37%, just by being happy? How do you become happier? Real estate is a very stressful business! I’ve got three steps you can take to increase your level of happiness and give your productivity a boost, even …
Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
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My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
How To Get The Perfect Testimonial With 4 Easy Questions
By Michael Krisa, Executive Editor - Posted on
4 Easy Questions to Get a Perfect Testimonial
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In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals.For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people to …
Overcoming Your Addiction to Rejection-‘No’ Doesn’t Mean Failure
By Cliff Baird, - Posted on
Rejection is something all real estate agents will face- how do you deal?
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Getting your life in perspectiveThe metamorphosis of the real estate industry has evolved in such a way that it is now gridlocked with training courses and systems. For every problem, a new “course” or a new “system/app” has been developed.Seminars, blogs, websites and a plethora of social media materials have spawned another entire industry feeding like a parasite on the crisis of perpetual failure and …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought:win/losewin/win negotiation.Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible mathematically for every …
Negotiations from the Heart…How to Positively Influence Your Transactions
By Michael Krisa, Executive Editor - Posted on
Art of Negotiation for Realtors- Positively Influence Transactions Article from Agent Inner Circle
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NEGOTIATION… About What and with Whom?After all the courses and the books about this topic, the most complete working definition of ‘negotiation” is simply to have a discussion between two or more parties aimed at reaching an agreement.But wait a minute … doesn’t that sound a lot like salesmanship? Which is often defined as the level of skill you have in convincing people to buy or …
In Just 5 Easy Steps You’ll Discover How To Create Video That People Will Actually Want To Watch!
By Michael Krisa, Executive Editor - Posted on
Real Estate Video
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In today’s multi-media world there is a huge opportunity for REALTORS® to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before … in fact, I’ll share with you 5 Easy Steps for making your videos more engaging.Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than …
How to Compel People to do Business with YOU and ONLY YOU!
By Craig Forte, Founder - Posted on
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I think I’m getting a nervous twitch. It’s been building for years now, and I think I just discovered the cause… Almost daily I receive an email or a letter from one of our member agents wanting me to evaluate their “marketing.” And in the process of looking at their “stuff,” I find that the most important “element” necessary to capture a client is COMPLETELY …
How to Bond with Clients to Close More Deals
By Craig Forte, Founder - Posted on
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One of the most important (yet less talked-about) skills for success in real estate is knowing how to communicate and read clients when you’re face-to-face. How many times have you worked hard to generate a listing appointment, researched the market, toured the home, created a stellar pre-listing package…only to learn the clients hired another agent? Some agents have a natural knack for reading other people …
5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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In a previous article I described some of my best marketing advice for building a successful business in 2010.Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business.1. Use Education-Based Marketing To ProspectNo one wants to get “sold” yet everyone loves to buy. “Selling” implies manipulation; buying implies control. Use marketing that prospects will …