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Persuasion

Marketing to the Brain: Using Science to Close Deals
By Alex Camelio, CEO - Posted on
Marketing to the Brain: Close More Deals
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In any given second, there are roughly 11,000,000 bits of information bombarding our senses. Your eyes, skin, ears, and senses of smell and taste are constantly working to send as much information to your brain as they can. The problem is that our brains can only process so much information at a time. From those 11,000,000 bits, our brain has to pick roughly 100 each …
Are You Really Listening to Me?- Negotiation from the Other Side of the Table
By Don Hutson, - Posted on
Listening Skills for Negotiation
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“Are You Really Listening to Me?” That is the question so many people would like to ask you from the other side of the table in a negotiation or sales encounter. Here’s a tip to prove to them that you are. When you ask a question, listen carefully to their answer. Then ask another question on the same topic that probes deeper. They will know you are fully engaged …
The Most Valuable Sales Secret You’ll Ever Learn
By Craig Forte, Founder - Posted on
Benefits - Sales Secrets for Realtors
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Here’s a piece of valuable business wisdom: Regardless of what they say or what you think, people act primarily for their own self-serving reasons. It’s all about the BENEFITS. That sounds like a shocking admission of a self-absorbent society, doesn’t it? Many who hear it snap back in disagreement, citing many examples of altruistic deeds. But for 99.9% of all humans walking the earth – …
5 Easy Tips For Communication Mastery
By Michael Krisa, Executive Editor - Posted on
The 5 Keys To Communication Mastery
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Like it or not, every single day we are practicing communication: negotiating with people, interacting and making presentations. This can be as simple as how we say hello when meeting someone for the first time, or as nerve-wracking as standing in front of an audience of a thousand people and making a speech. The basics of what you need for communication mastery can be summed …
Grow Your Real Estate Business by Being Happy – It IS Possible!
By Brenda Florida, - Posted on
Grow Your Real Estate Business By Being Happy
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Did you know that being happy increases a sales person’s production by 37%? That’s what the research says from the Harvard Business Review. Imagine, increasing your sales by 37%, just by being happy? How do you become happier? Real estate is a very stressful business! I’ve got three steps you can take to increase your level of happiness and give your productivity a boost, even …
Standing Out From the Crowd! How REALTORS Can Differentiate Themselves
By Don Hutson, - Posted on
How Realtors Can Stand Out From the Crowd
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My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?”  Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble.  The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …
How To Get The Perfect Testimonial With 4 Easy Questions
By Michael Krisa, Executive Editor - Posted on
4 Easy Questions to Get a Perfect Testimonial
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In sales, the goal has always been to build the kind of business that will generate a steady stream of qualified, ready-to-take-action clients that come to you as repeat customers and referrals. For referrals to happen, you need people talking about you in a positive way. You want them recommending you and your services. In this digital age, it has never been easier for people …
Overcoming Your Addiction to Rejection-‘No’ Doesn’t Mean Failure
By Cliff Baird, - Posted on
Rejection is something all real estate agents will face- how do you deal?
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Getting your life in perspective The metamorphosis of the real estate industry has evolved in such a way that it is now gridlocked with training courses and systems. For every problem, a new “course” or a new “system/app” has been developed. Seminars, blogs, websites and a plethora of social media materials have spawned another entire industry feeding like a parasite on the crisis of perpetual …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought: win/lose win/win negotiation. Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible …