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Real Estate Psychology

Saying ‘You’re Fired’ to Problem Clients
By Alex Camelio, CEO - Posted on
Why You Should Fire a Problem Client
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We’ve all had that one problem client. You know the one. The transaction that was nothing but frustration and took up WAY too much of your time, leaving you thinking… “they couldn’t pay me enough to do that again!” Along with the annoyance, something you might not have even considered is how much a challenging client can cost your business both in the short and …
Top 5 Ethical Real Estate Considerations That Apply to Life, Too
By Alex Camelio, CEO - Posted on
ethical real estate considerations
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Here at AIC, we’ve often talked about how your goal is to be the “known, liked, and trusted” figure and friend in your clients’ eyes. Establishing that trusted relationship means that people can turn to you for good advice, professional knowledge, and even just a friendly face. While it’s important that you maintain an ethical standing in all parts of your life, it’s especially important …
Marketing to the Brain: Using Science to Close Deals
By Alex Camelio, CEO - Posted on
Marketing to the Brain: Close More Deals
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In any given second, there are roughly 11,000,000 bits of information bombarding our senses. Your eyes, skin, ears, and senses of smell and taste are constantly working to send as much information to your brain as they can. The problem is that our brains can only process so much information at a time. From those 11,000,000 bits, our brain has to pick roughly 100 each …
Creating the WOW- Focusing on a Great Consumer Experience in Real Estate
By Alex Camelio, CEO - Posted on
Create the WOW- Focus on a Great Consumer Experience in Real Estate
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When potential clients are looking for a Realtor, they’re probably meeting with several before they decide on one. Because this is one of the biggest transactions people deal with in their lives, it’s no wonder they stress over choosing the right professional to stand by their sides and help make sure everything goes smoothly. Plus they want to LIKE you, and have a great and …
Why Discipline Is Love- For Yourself And Your Real Estate Career
By Neil Mathweg, - Posted on
Why Discipline is Love- For Yourself, Your Real Estate Career
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Why Discipline Equals Self-Love For You And Your Real Estate Career Are you struggling to stay disciplined as a real estate agent? I won’t lie to you, friend, remaining disciplined is NOT easy. The majority of our struggle is wrapped up in the lie we’ve told ourselves that discipline is a bad word. Childhood taught me that discipline is what happens when we do something wrong. …
5 Easy Tips For Communication Mastery
By Michael Krisa, Executive Editor - Posted on
The 5 Keys To Communication Mastery
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Like it or not, every single day we are practicing communication: negotiating with people, interacting and making presentations. This can be as simple as how we say hello when meeting someone for the first time, or as nerve-wracking as standing in front of an audience of a thousand people and making a speech. The basics of what you need for communication mastery can be summed …
REALTORS – Don’t Take It Personally – 5 Steps to Having a Better Day
By Brenda Florida, - Posted on
Realtors, don't take it personally!
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I have a client who has been working very hard to grow her business and her income. You know what that’s like. It’s not easy. You get excited about buyers, who end up deciding not to buy, or suddenly announce they are working with another agent. Or you leave a listing feeling confident you’ll get it, only to see a competitor’s sign in the yard …