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Craig Forte
Craig Forte has helped more than 32,000 real estate professionals over the last 22 years, helping them generate more clients, more referrals and repeats, and grow their production with less stress, time and effort – all by using innovative marketing training, systems and tools.
An Easy Way to Build Your Sphere of Influence, WOW Your Clients, And Get Immediate New Business
By Craig Forte, Founder - Posted on
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Whenever a buyer closes, we all know the one thing they must do: Change their address. This presents a HUGE opportunity for you to help them with this chore and accumulate a lot of names on your database. Here’s a quick and easy strategy to WOW your clients and build your business by sending out “Change of Address” notices. Linda Denovan, a Top Agent from …
The “Three M’s” of Marketing Success
By Craig Forte, Founder - Posted on
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Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone? If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a “sunk cost” to a true “money-maker”. …
How To BUILD Your Power List In Size & Quality with the BIG LIST™
By Craig Forte, Founder - Posted on
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I’ve talked about THE single most valuable asset in your business before. Not your cell phone… or your car… or your office… it’s your database — or what I call your “Power List” of past clients, friends, family, acquaintances, hot leads, etc., who have the ability to bring you new clients, referrals and repeat business. Now that we have that foundation, agents often ask me… …
How To Leverage Listings For a Never-Ending Stream Of Clients
By Craig Forte, Founder - Posted on
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Here are 5 more powerful marketing strategies to help you generate more clients and build a long-term viable business. 1. Market Off Your Listings To Generate Buyers and Other Listings. I’ve had dozens of agents who used this system and consistently add $100,000 to $250,000 per year in extra business. Do you know the purpose of taking a listing? Did you say, “Sell the home?” …
How To Create Real Estate Clients For Life
By Craig Forte, Founder - Posted on
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Learn how knowing the “lifetime value” of your clients can boost your income, how to recognize special events in your house list and how to tap the value of your top 20% “Power Player” clients. 1.  How Knowing The “Lifetime Value” of Your Clients Can Double Your Production. Most agents are so “single-transaction oriented” the lifetime value of their clients is whatever the original commission …
How to Compel People to do Business with YOU and ONLY YOU!
By Craig Forte, Founder - Posted on
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I think I’m getting a nervous twitch. It’s been building for years now, and I think I just discovered the cause… Almost daily I receive an email or a letter from one of our member agents wanting me to evaluate their “marketing.” And in the process of looking at their “stuff,” I find that the most important “element” necessary to capture a client is COMPLETELY …
How To Know If You’re Wasting Money On Advertising
By Craig Forte, Founder - Posted on
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In this installment, you’ll discover a simple, step-by-step way to maximize the effectiveness (and profit) of every marketing dollar you spend… How to Track and Measure Your Way to Success I could write a complete book on the importance and ways to track and measure your marketing (and other areas of your business), but here’s a quick primer you can quickly use in your business… …