Last Updated on April 7, 2017It doesn’t matter if you sell homes to young, first-time homebuyers or people of retirement age…almost everyone is on Facebook. Buyers and sellers in your local area, not just random people out on the Internet. I’d like to share a system I call Facebook Referral Programming™ because it can help you stand out, get remembered, and referred a lot more than you do now… instead of ignored by your social connections. Many agents think they can “stay in touch” with past clients, friends, and family by simply being on Facebook. But being someone’s “friend” online is not a real relationship. It doesn’t make you the automatic choice for someone’s business and referrals.
You have to provide ongoing value to build an authentic relationship, whether it’s in person or on the Internet. You also have to be remembered when the time is right for someone to need your help with real estate.
———— Side Note: Don’t fool yourself, posting your listing information is NOT “keeping in touch.” It can be annoying to people on social media to talk about business stuff all the time. It may help you sell a home once in a while, but it won’t help you get consistent referrals. ————
How Does This “Top of Mind” Facebook System Work?It’s as simple as 1 – 2 – 3… 1. Comment in a real and natural way to stay in touch for referrals 2. Post a certain type of “status update” to your personal profile each day 3. Post a certain type of “status update” to your Business Page each day Let’s take these one at a time…
#1: Stay Top of Mind With COMMENTSMany of your friends on Facebook will announce “life events” that may require a real estate transaction on this social media site BEFORE anywhere else. Each day, read through your friends’ updates and find something to message them about. This is completely up to your personality, so I can’t give you suggestions on what to say because every person will be different. But here are some categories of conversations you want to watch for and comment on: Specific life events
- Congratulate people on engagements or weddings
- Congratulate birth of new child
- Congratulate high school or college graduation
- Congratulate new job promotion
- Congratulate retirement
- Acknowledge birthdays (individually mark them on your calendar)
- Share holiday wishes
- Give helpful tips about local area restaurants and businesses
- Build people up, encourage their dreams
- Send condolences when there is an illness/death or hard times
- Thank people publicly for sending you a referral
“How do you know [PERSON]? Sounds like they need real estate help. I’d love to help them by giving them a report I wrote about how to sell a home fast and for the most money the market will pay. Can you introduce me?”
#2: Stay Top of Mind With “FRIENDS”Post these types of messages DAILY on your personal profile:
- life events,
- inspirational quotes,
- funny stories,
- referral programming,
- your monthly real estate newsletter
- and occasional offers for helpful information or free introductory services.
#3: Stay Top of Mind With “FANS”Post these types of messages DAILY on your Business Page:
- real estate news and local market updates,
- ask questions and share stories of how you’ve helped others,
- client recognition and appreciation, plus
- your monthly newsletter
|The strategy above is called the Facebook Referral Programming™ System and
it positions YOU as the premier area expert.
Action Steps• Comment in a real and natural way to stay in touch for referrals • Post status updates to “friends” of your personal profile each day that are helpful and not always about real estate • Post status updates to “fans” of your Business Page each day that are helpful and identify people who may be thinking of selling their home (or buying a home) soon