If you’re sending out Just Listed or Just Sold notices without results, you need to switch your strategy over to using Direct Response.
The biggest thing missing from almost all Just Listed/Just Sold promotions is a motivating reason to respond. Offering something of value with a method to respond will bring you more calls and more business.
Here’s how to use “Direct Response” on your Just Listed/Just Sold promotions:
- Offer free information for those wanting to buy or sell (must be specific — like a report on 8 Ways To Save Thousands When Buying, or 6 Secrets To Get Top Dollar When Selling).
- Use a “hotline” number that has a Free Recorded Message (so people feel comfortable calling because they won’t have to speak with a live person until they’re ready).
Let’s talk about postcards…
How many Just Listed/Sold postcards have you sent out…only to be disappointed with few or NO calls?
Not any longer.
A “just listed” or “just sold” postcard sent to the neighboring area should help stimulate more listings.
There are key elements you want to include on your postcard to stimulate response…
- Decide what you want your reader to do as a result of reading your card, and WHY they should do it. In most cases, you want them to call you. And they will if you give them a self-interested, irresistible reason for calling you or your hotline.
- You must use a benefit-rich, attention-getting headline!
- Tell a story to capture interest
- Transition from your story into your OFFER for something important to the reader
- Tell WHY you’re making your offer
- Give motivating reasons and inspire urgency to respond NOW
Now, I know some agents will say : “Hey, I don’t have time to go writing these post cards. When should I practice real estate?”
And my answer is, you don’t have to reinvent the wheel. Simply update the postcards I give you in the 3-Steps Ultimate™ program for you and your practice and send them out! 3-Steps members have 8 Just Listed/Sold postcards available, and here’s a sample …
SAMPLE Just Listed postcard…
SAMPLE Just Sold postcard…
The strategy above is called the Direct Response Just Listed/Just Sold™ System and it will bring you more business.
Action Steps• Send out Just Listed/Sold postcards to the same subdivision or area of your listing… • Send out Just Listed/Sold LETTER to neighbors of your listings to get even more business from that area… • Post your Just Listed/Sold notice on FACEBOOK using a different type of status update message to friends or fans…
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