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Real Estate

How Important Is Staying In Touch With Past Clients?
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 There is no shortage of distractions for how to get new business today. Many agents are focusing on short sales, REO’s, Social Networking… looking everywhere for clients except right under their nose! Linda Simmons, a Top Agent from Alabama, explains how the lion’s share of her business comes from referral and repeat clients.  In this short video Linda shares …
Agent Discovers Easy Tool For Educating Short Sale Buyers
By Michael Krisa, Executive Editor - Posted on
Last Updated on April 7, 2017 Submitted by Nancy Biel Stewart, REALTOR® In most markets today buyers are considering short sale properties with no experience and generally UN-realistic expectations about the the time frame and details involved. Agent Nancy Biel Stewart uses a unique tool to educate buyers of short sale properties. Using a simple “short sale booklet” she gives her buyers an overview of …
The Little-Known Secret For Making Huge Profits From Hotlines
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 24, 2017 I’m going to get right down to business and give you a hotline script that converts 9 out of 10 callers to pre-sold clients… If you’ve been wondering how to create a great voice mail message – one that will motivate callers to leave their name, address, etc. for you – then this strategy will help you immensely because …
How Top Agent Dennis Tarrant Generates 100 to 200 Quality Buyer Leads Every Single Month
By Alex Camelio, CEO - Posted on
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Last Updated on April 10, 2020 Special Interview with Dennis Tarrant, REALTOR® and Gary Elwood, President of Proquest Technologies If you’re interested in learning “what’s working now” to generate RIGHT NOW business, check out this audio interview with Top Agent Dennis Tarrant. Dennis is building a booming production when are other agents are struggling in today’s economy.  He’s relatively new to real estate (starting just …
The Three M’s of Marketing Success
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone? If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a …
Community Exposure Made Easy
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 Video submitted by Kathy Toth, REALTOR® Would you like to be seen as “the” authority for real estate in your local market? Kathy Toth, a Top Agent from Michigan, figured out a brilliant way to get instant credibility and demonstrate her value to potential clients. She uses a simple Flip video camera to interview local leaders and experts (including …
How To Get a 3 to 1 Return on Your Marketing Dollars
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 9, 2017 In a previous article, I talked about how “multi-sequence” mailings have a higher ROI than one-shot mailings. If you want an easy way to triple the effectiveness of your marketing efforts, it’s your lucky day, because today I’m going to share why multi-sequence mailings are the real “secret” to finally make your marketing work. Now before you dismiss this …
Case Study: $50 Thousand In Free Publicity And The “Mystery Briefcase”
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 Submitted by Lawrence Bernstein, Copywriter  (who marketed the most expensive home in the Southwest United States) Here’s a free publicity case study I’ve been meaning to write about for a while. It’s a paint-by-the-numbers way to get free publicity and how it resulted in over $52,000 in traceable business for my most important client at the time:  my wife. …
POP QUIZ: Can you spot which ad worked better?
By Michael Krisa, Executive Editor - Posted on
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Last Updated on April 7, 2017 By Stan Barron, REALTOR® and Contributing Editor ANSWER:  It depends on when the product was created… Have you ever been faced with these questions in your own business? “How do I increase my sales?” “What do I say in my ad that will make people call right away?” If so, you could gain a lot of insight by understanding …
5 MORE Ways To Build A Profitable Practice This Year
By Michael Krisa, Executive Editor - Posted on
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Last Updated on May 1, 2017 In a previous article I described some of my best marketing advice for building a successful business in 2010. Here are FIVE more million dollar marketing strategies that will help you generate more clients and build a long-term viable business. 1. Use Education-Based Marketing To Prospect No one wants to get “sold” yet everyone loves to buy. “Selling” implies …