Why Video Is a Must In Your Real Estate Practice (plus tips!)

By Michael Krisa, Executive Editor - Posted on
Don’t forget to leave us your comments at the bottom after you’re done reading this article…

Last Updated on April 25, 2017

Video is the answer to self promotion.  I record videos using my iPhone – almost all smartphones now have high-quality cameras that will be sufficient and guess what- you already have your camera with you! Then, you can upload them for free to YouTube to:

  • highlight local businesses and events,
  • provide testimonials,
  • inform and educate, and
  • get a higher searching engine ranking, and
  • get more exposure for you and your practice, spending no money.

This strategy works because I get around people’s resistance to me as a salesperson and give them solid information they can use to make a better decision.  Who do YOU think they’re going to contact when they’re ready to buy? Check out my video here for a quick demo of how to build trust with your audience, be authentic, and be entertaining: You should also use video to get testimonials from buyers and sellers by following this step-by-step process:

How To Use Video To Get 2 More Clients From Every Transaction…


Record sellers or buyers standing in the yard next to your sign that says “Just Sold.” Get comments from the sellers or buyers about your expertise and their satisfaction with the sale (or purchase) of their property.


Give your client a link to the video on YouTube and have them email it to all their friends and family.  If the video has your name and contact information, there’s no better free publicity! This could be part of a “change of address” email or mailing you do for your clients, which is a powerful strategy you should use to turn every transaction into one or two more.


Use the video when recruiting future sellers or buyers at listing presentations, buyer qualifying presentation, or when potential clients find you online… now you can WOW them with overwhelming proof! ADDITIONAL TIPS:

  • If you didn’t record your buyers or sellers immediately after the transaction, go back and ask them to do it now.  It never hurts to ask.  And even if there’s not a sign in the front yard, you can get their comments on your job as their agent.  Don’t forget to get their permission to post the video online (you can type up a short agreement or find one online by searching for ‘video testimonial release form,’ then modifying for yourself).
  • Remember to BE YOURSELF when using video – relaxed and authentic.  Talk directly to a person like they’re standing in front of you instead of reading a script — that’s the key to a natural and welcoming presentation.

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Michael Krisa
Michael is a licensed real estate broker, a syndicated columnist and a freelance internet marketing consultant. As a sought after speaker and trainer, he is best known for helping to utilize video and video marketing in a way that actually works to make you money! As Executive Editor, Michael is very excited to bring his years of experience in real estate marketing to the team.
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