real estate

Cut Your Costs and Make More Money Marketing to A Niche
By Michael Krisa, Executive Editor - Posted on
Cut your costs and make more money with niche marketing for realtors
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One of the biggest mistakes a new REALTOR can make, in fact even seasoned veterans make this same mistake, is that they try to be all things to all people with their marketing.It’s literally like standing on a street corner yelling to the uninterested passing crowd that “I sell houses … please list or buy through me!”They could care less, in fact I would wager …
Flesh, Blood & Circuits…Remembering the Human in Digital Marketing
By Matthew Murphy, - Posted on
Remember the Human in Marketing for Real Estate
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Ever try to get your significant other’s attention, but they’re not really listening because they’re prioritizing their mobile device over you? There’s even a word for it- technoference.Research shows that in 2016, the average American spent nearly 11 hours a day consuming media, (Nielsen Company data).That’s a ton of time with eyeballs glued to a smartphone, computer, tablet or television. (And for those multi-tasking masters, more …
Discover 12 Things For Shaking Off Your Sales Blues (and becoming a successful agent)
By Michael Krisa, Executive Editor - Posted on
12 Steps Program for Successful Real Estate Agents- Don't let the sales blues get you down!
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“DON’T WASTE YOUR SORROWS” is a proverb with a melancholy overtone. But it is full of wisdom.How many times do things not work out?  Seller calls you back and cancels the listingThe buyers’ financing does not go throughYour best friend’s friend, a neighbor or a past client just bought a home with another Realtor?!!?Yes, it does happen and happens a lot.Successful agents just accept things, …
Turning Prospects Into Profits: 4 Keys to Converting Leads
By Jeff Campbell, - Posted on
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If you want to make money in real estate, there are some things you can’t do without. One is a strong lead-generation strategy that keeps your pipeline filled with prospective clients. But just as important is a killer conversion strategy for turning leads into clients.To paraphrase Chris Smith, author of The Conversion Code, the fortune is in your follow up. As an agent, you are …
Schools of Thought, People Skills and Negotiating for Success
By Michael Krisa, Executive Editor - Posted on
Negotiation with Different Personality Types
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When it comes to negotiation in all sales there are two schools of thought:win/losewin/win negotiation.Real estate is a zero-sum business. There are a fixed number of transactions every year in every market. Personal marketing and prospecting is a hunting expedition for those buyers and sellers. Every listing taken and every home sold reduces the balance available. That is why it is impossible mathematically for every …
Negotiations from the Heart…How to Positively Influence Your Transactions
By Michael Krisa, Executive Editor - Posted on
Art of Negotiation for Realtors- Positively Influence Transactions Article from Agent Inner Circle
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NEGOTIATION… About What and with Whom?After all the courses and the books about this topic, the most complete working definition of ‘negotiation” is simply to have a discussion between two or more parties aimed at reaching an agreement.But wait a minute … doesn’t that sound a lot like salesmanship? Which is often defined as the level of skill you have in convincing people to buy or …
Stop Breaking This Fundamental Law That Is Costing You The Trust and Respect of Your Clients!
By Michael Krisa, Executive Editor - Posted on
Realtors, Stop Breaking This Universal Law that Loses You Trust in Your Professional Skills
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There are two things that buyers and sellers must experience with their agent. These 2 elements form the DNA of every successful relationship …. TRUST and CONFIDENCE.Without a doubt, all of the training in real estate focuses quality time on teaching us agents how to build our personal confidence, and indeed, how to effectively expose it to our clients.Watch my video below for more about …
Are we done yet? After-transaction follow-up for real estate agents (part 3 of 3)
By Alanna Mejia, Content Director - Posted on
Newsletter contact after-sale transaction tips for realtors from Agent Inner Circle
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You’re not quite done yet!After your awesome work getting out your pre-listing package, and impressed by your stellar listing presentation, your potential clients became your actual clients and you made the sale. Success! But wait, you’re not done…there’s still something left (hint: you have to stay in contact).I recently bought a house with the help of a very nice Realtor, who was communicative during the process and …
Clinch the Sale- with a Stand-out Listing Presentation (Part 2 of 3)
By Alanna Mejia, Content Director - Posted on
Listing Presentation Success
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Step TwoSo, you sent your pre-listing package to your prospective client already, right? (Here’s more about that) And now you’re ready to meet with the client and SHOW, not tell, why you’re the real estate agent with the stand-out skills they want from an agent in their corner.Michael Krisa has additional tips for your listing presentation in the video below…the rest of the article continues …