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The Number 1 Problem, the Number 1 Solution (6 Components to Generating Listings Now)

By Floyd Wickman, - July 11, 2018July 10, 2018

1 Problem- 1 Solution- 6 Components to Generate Real Estate Listings

Floyd Wickman is a well-known coach and career development pro in the real estate industry- he’s shared this article with us to help you recognize the 6 components to getting listings in a hot market…or even if it’s not so hot. This article is geared more toward our broker and manager subscribers- but it applies to real estate agents too! ALSO- don’t miss our …

How To Attract The Perfect Real Estate Client

By Alanna Mejia, Content Director - July 4, 2018July 3, 2018

REALTORS - Attracting Your Ideal Client

Are you working with just anyone, or do you have an ideal client or niche out there that you want to focus on? Simply put, what if you could make MORE money by focusing on a smaller number of potential clients? As a REALTOR, you can work with anyone who walks in the door or sends you a lead. But If you’re working with any and …

REALTORS- Are You Living With Your Head In The Clouds Or In The Dirt?

By Neil Mathweg, - June 27, 2018June 26, 2018

REALTORS- Are Your Heads in the Clouds- Or are you Down in the Dirt? (Building Relationships)

To be honest, I see a lot of real estate agents who spend most of their time in the clouds, and not enough time in the dirt. I encourage you to get dirty and build real relationships, not just connections. I get it, the clouds are comfy, creative, and it can be a lot of fun. Honestly, I love hanging in the clouds. But, I …

Learn to Sell Value and Never Cut Your Price!

By Terri Murphy, - June 20, 2018June 19, 2018

Learn to Sell on Value and Don't Cut Your Price

Just when you think you’ve laid out the best marketing plan to get a property sold- and everyone is just about ready to sign on the dotted line, that dreaded request comes from that seller. “We’ll give you the listing, but we want you to reduce your commission.” Why is it that everyone wants to cut your paycheck? The question might never come up if …

You CAN Look Forward to Prospecting- Change Your Brain!

By Brenda Florida, - June 13, 2018June 13, 2018

You CAN Look Forward to Prospecting With This Simple Shift

Would You Like to Eliminate Your Resistance to Prospecting? Nothing kills your ability to make more money like avoiding prospecting does. Yet, most people don’t enjoy it, so they avoid it, or make excuses like, “I’ll do it tomorrow.” What if you had a mindset change that allowed you to enjoy prospecting? You could look forward to prospecting. Sounds good? Right? I’ve got good news …

If You Could Master One New Thing In Real Estate, What Would That Be?

By Michael Krisa, Executive Editor - May 23, 2018May 22, 2018

Master One Thing in Real Estate

Does drastically improving your business and life require a whole slew of changes, new business practices and maybe even some sort of complex plan? What if I told you that all it takes to significantly impact your business is to master “1 thing!” Better yet, what if I told you that you got to pick that 1 thing to master? Guess what!? That’s how business …

Are Realtors To Blame For The Business of Real Estate Being Broken?

By Michael Krisa, Executive Editor - May 16, 2018May 17, 2018

Real Estate Trends - Is Real Estate Broken?

We’re covering real estate TRENDS in this week’s article- check out the Swanepoel Trends Report for 2018 (CLICK HERE) for much more in-depth information and statistics. You’re going to want to know the top 10 things driving the real estate business this year! Today- it’s all about the management-empowered brokerage business model. Plus- you can get 10% off the Trends Report, ONLY here at Agent …

Generating Real Estate Leads with Video: Searchable Vs Social (Facebook or Youtube?)

By Neil Mathweg, - April 25, 2018April 23, 2018

How should your Facebook and Youtube videos be different?

Facebook is meant for social content. YouTube is meant for searchable content. Pretty simple, right? However, I see real estate agent after agent wonder why certain videos don’t perform well on Facebook, or maybe they fail to understand the value in YouTube. After all – if you’re posting your videos to Facebook, why bother with Youtube? To their defense, I have to admit I didn’t …

7 Ways to Make Money With Social Media

By Terri Murphy, - April 18, 2018July 2, 2018

Make Money With Social Media

Do you find yourself spending hours on social media each week and not sure if you are getting a decent ROI (return on investment) for the time it takes? You might be spending “time” on social media enjoying fun posts, but not actually focusing on making sales. Top-performing agents know what to do, how to do it, and as a result, have seen their sales …

Standing Out From the Crowd! How REALTORS Can Differentiate Themselves

By Don Hutson, - April 11, 2018April 10, 2018

How Realtors Can Stand Out From the Crowd

My favorite question to ask sales professionals is “How are your offerings different from and better than those of your competitors?” Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble. The key to gaining market share and prospering in today’s competitive real estate environment is to differentiate yourself and your offerings as distinctively and creatively as …