Many agents I know have a drawer full of old clients they simply forgot. Life gets busy and before you know it, it’s been months (even years) since you last contacted some of your clients. That’s why I created the “Re-Acquaint Letter System”… This is an easy way to get back in touch and harvest referrals and repeat business from your network, and this letter has worked for hundreds of agents all over the world. I’ll give you the letter to use and also give you an example of a Referral Coupon. This coupon is designed to work much like a “bounce-back” type of coupon that restaurants and retail stores use. The very same strategy will work for you if you just give it a try.
How To Use The “Re-Acquaint” Letter System…
STEP 1: Create a LIST of your past clients and friends, friends, family, and acquaintances
Narrow your list down to the people you’ve not contacted in the last 6 months.
STEP 2: Send them a personal LETTER to get new business
Here’s a pre-written letter for you to use and make your own:
STEP 3: Give your Power List a meaningful REASON to get back in contact with you
Use a “Referral Coupon” that goes with this letter, something like this…
They may or may not use it, but it’s a stand-out way to remind them that you work by referral.
(IMPORTANT: This coupon is designed to give a discount to the END-USER only. In most, if not all states, it is illegal to directly compensate any unlicensed person for sending you business. This coupon only makes a discount offer to the end user, NOT to a person sending you a referral.)
STEP 4: FOLLOW-UP with regular contact (at least monthly)
Agents tell me they start getting calls within a few days after this letter goes out. But you can also follow up by phone 7 days after sending the letter. Going forward, you’ll want to keep in contact in a meaningful way. I’m not talking about pumpkin seeds or calendars here. You can use the Service For Life!® real estate newsletter system or your own monthly contact, just make sure it’s something your Power List sees as a “welcomed guest” rather than an annoying pest.
And make sure it gets out every month… This is very important. For every 100 people on your database, 14 of them will buy or sell a home in the next 12 months. That doesn’t even include the Referrals they could be sending you! Don’t continue to leave this gigantic hole of lost revenue in your business by not following up at least once a month.
The “Re-Acquaint Letter System” we’ve included will help you get back in touch with your clients, then you have make a commitment to not lose touch again by following up each month with welcomed and valued contact. Use a marketing system that costs nearly $0.00 and can bring you a steady flow of quality, motivated buyers — even during this slow economy. Click Here to learn about one of the highest-return, lowest-cost marketing strategies you’ll ever use in your real estate practice.
Numbers Don’t Lie… Print Works!
“Your Service For Life!® newsletter has literally doubled my referral business! Clients love to see their name in print, and by using your client of the month, I am receiving 3 to 5 referrals each month.” – Linda F., REALTOR® Orlando Park, Illinois
8 thoughts on “How to Bring Back Old Clients and Get Immediate NEW Business”
This ‘re-aquaint’ letter is very impressive. I was about to do just that – re-aquaint myself with my past clients – and was dreading the process of sitting down and writing something creative to mail out. Thanks
Hey Ken – let us know how the letter works our for you!
So glad we could come to your rescue Ken! Please let us know how it works for you.
I found this to hit the nail on the head…my head. I have files that need to have this applied immediately.
Mining for gold with re-acquaintance Brilliant
Hope you hit the mother-load Robert!
I love it. Hope to use it in my next mailing.
Thanks so much.
Let us know how it works Hattie!